Jeanne Bliss wrote a fantastic introductory book, Chief Customer Officer 2.0, that we highly recommend for anybody who is interested to learn more about the value of investing in customer experience. This book is also great for anybody who is just starting
a new role in customer experience, either as a Director and above or as an individual contributor/facilitator. We referenced Jeanne Bliss’s work in our post “How to talk to your CFO about customer experience and revenue growth.” You will not regret reading this book!
Image via Amazon
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