Outside In

We highly recommend Outside In for any novice in the field of Customer Experience. It is a very easy read that lays out the foundations of the field and walks you step by step in a

methodical way how to set up, manage, and solidify a customer-centric mindset in an organization. The book also walks us through the most common pitfalls of setting CX wrong and how to avoid them. An excellent and easy read!

*All opinions expressed on the DoingCXRight Blog and site pages are the authors’ alone and do not reflect the opinions of or imply the endorsement of employers or other organizations.