Shift Ahead is a must read for any business professional today. It walks us through the red flags – the proactive signs that your brand might be falling behind in relevancy. The
authors also stress on the fact that being relevant is not a place, but a direction. Brands must evolve all the time as being relevant constantly changes its meaning.
*All opinions expressed on the DoingCXRight Blog and site pages are the authors’ alone and do not reflect the opinions of or imply the endorsement of employers or other organizations.