On 5/24/18, Liliana Petrova spoke at the Customer Experience Exchange Travel & Hospitality conference in Florida covering the ROI of Customer Experience. Topics included:
- Translating customer experience improvements into clear business value for organizations.
- How to prioritize action, investment and attention for customer experience from multiple stakeholders.
- Creating a compelling story for change by tangibly proving the worth of customer satisfaction.
DoingCXRight subscribers can access presentation at no cost: Secure CX ROI and Create a Narrative of Success – Liliana Petrova 5.24.2018.
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