Doing Customer Experience Right Through Content Marketing
How can you keep your business at the forefront of peoples’ minds when it’s time to buy what you sell? The answer is through content marketing when done right.
There’s an incredible opportunity for you to break through all the noise of promotion, dominate your market, make your people happy, get known as a thought leader, and rank #1 for important keywords in your industry – all by simply sharing the expertise your customers are looking for.
My featured guest Michael Brenner, author of The Content Formula, and Mean People Suck, explains why Content Marketing is so powerful and how you can create customer growth and impact by providing relevant and useful content that answers their most important questions. And, this kind of marketing allows you to show the business the ROI it demands.
Listen and apply content marketing best practices in non-traditional ways.
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About Michael Brenner: Content Marketing Expert
Michael Brenner is the former VP of Digital Marketing at SAP, he’s been a CMO of multiple high-growth startups, is a top Content Marketing influencer, and now runs a fast-growing content marketing agency, Marketing Insider Group. He is also the author of The Content Formula, and Mean People Suck. When he’s not running after his 4 kids, Michael enjoys sharing his experiences and client stories to inspire leaders like you to create growth and impact.
About Stacy Sherman: Founder of Doing CX Right®
An award-winning certified marketing and customer experience (CX) corporate executive, speaker, author, and podcaster, known for DoingCXRight®. She created a Heart & Science™ framework that accelerates customer loyalty, referrals, and revenue, fueled by engaged employees and customer service representatives. Stacy’s been in the trenches improving experiences as a brand differentiator for 20+ years, working at companies of all sizes and industries, like Liveops, Schindler elevator, Verizon, Martha Steward Craft, AT&T++. Stacy is on a mission to help people DOING, not just TALKING about CX, so real human connections & happiness exist. Continue reading bio >here.