eCommerce and Customer Experience

E-commerce and Doing CX Right

Not too long ago, consumers had to drive to a retail store in order to buy and get a new product or service.  The launch of E-commerce has significantly improved shopper experiences offering more convenience, time savings, expanded product choices Continue reading “E-commerce and Doing CX Right”

customer experience

CX Lessons From My Experience At The Apple Store

As discussed in “Make It Easy To Get Help,” it’s essential that companies focus on creating great experiences not just at the beginning of their buying journey but post-purchase too. Customers often need support in setting up and using a new product Continue reading “CX Lessons From My Experience At The Apple Store”

Driving Return Customers

How To Turn Your Customers Into Repeat Purchasers

The smallest gestures by frontline employees can be a significant reason shoppers turn into repeat buyers. I was reminded of this recently when purchasing at a large department store. Upon bringing my new clothes to the cashier,

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