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Stacy Sherman interviews Rob Markey, co-founder of the Net Promoter System (NPS) at Bain & comapny about the meaning and evolution of NPS, misperceptions, and ultimate questions to measure customer loyalty.
During the episode, you'll learn:
- What is Net Promoter NPS and what is it NOT.
- Proven tactics to measure customer brand perceptions through NPS and beyond.
- Which brands are doing customer experience right and learnings.
- How to maximize satisfaction along the customer journey to improve results.
- Leadership advice to elevate your own work/life experiences
- More ways to measure customer loyalty beyond NPS and more