Stacy Sherman | Keynote Speaker, Author, Mentor


Learn & apply customer service & Experience BEST PRACTICES

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The Heart & Science of Customer Experience (CX)

I’m partnering with clients to design and execute an integrated, measurable customer experience (CX) strategy. I leverage my proprietary human-centered customer journey framework to maximize satisfaction at every point of interaction with a brand (i.e. buy, get, use, pay, etc).  DoingCXRight®‬ entails both HEART & SCIENCE — combining proven methodologies to create real brand affinity, loyalty, heightened employee engagement, and a competitive advantage that delivers results far beyond price factors.


WHY DoingCXRight®‬ Matters:

If any part of the customer journey is frustrating and requires a high level of effort, people leave, and even worse, they’ll tell others. By following my techniques, you’ll prevent “pain points” from happening. You’ll know early on if issues occur to address them quickly so that brand advocates (promoters) don’t become detractors. The same principles apply to employees. When people love their jobs, customers see and feel it too.

Who I Help:

Individuals & Teams Ready To:

  • Enter the customer experience field as a new career
  • Advance skills & leadership for a competitive edge
  • Learn proven techniques, i.e. journey mapping, to achieve results
  • Transform into DIVERSE & INCLUSIVE customer-centric culture
  • Institute CX measurements for accountability & success
  • Implement tools & platforms (even with a limited budget)
  • Improve communications: #1 reason people leave brands
  • Maximize customer satisfaction led by happy employees
  • Pivot or launch a new business with CX as a differentiator
  • Design products & experiences solving REAL needs
  • Accelerate referrals. Convert detractors to promoters
Diversity and Inclusion Impacts Customer Experiences. Learn More From Stacy Sherman


Small and Mid-Size Businesses Too!

The Heart & Science of Customer Experience

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Keynote Speaking

Known for inspiring and captivating audiences. Don’t take my word for it. Read what others say about me from various events.


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Writing For News & Media

Access my expertise on CX, employee engagement, diversity & inclusion, and culture transformation. Read Forbes and other publications


Get personalized sessions to achieve goals whether starting a customer experience career or advancing your leadership skills. Read more & let’s talk.



Certified Customer Experience strategist, practitioner. keynote speaker, writer, podcaster, and mentor. Known for humanizing business and differentiating brands beyond price. On a mission to influence everyone Doing CX Right so that real human connections & happiness exist. Mom of two human kids and one furry one.

What People Are Saying

I had the pleasure of interviewing Stacy Sherman for AmazingBusiness Radio. I loved her enthusiasm for the topic of customer service and CX. Even more important, I loved her depth of knowledge of the topic. This comes from the many experiences she has had in the real world as a practitioner.

Shep Hyken, Customer Service & Experience Expert, NY Times Bestselling Author and Keynote Speaker

We had the great pleasure of interviewing Stacy for the Crack the Customer Code podcast! What stood out in Stacy’s interview was her passion for customer experience and her experience executing CX in a large organization. Stacy truly understands one of the most difficult parts of the practice of customer experience: getting buy-in across a large, diverse organization.

Adam Toporek, Helping organizations win with experience! Customer Service Expert, Keynote Speaker, Trainer, Strategic Advisor

Stacy brings a clarity to the space that has not been there before. Her blend of coaching and consulting mixed with practical application and knowledge makes her a voice to be reckoned with. In addition, Stacy has a great personality and is able to roll with the punches as she navigates tough questions about employee and customer engagement. I’m looking forward to future interactions!

Gabe Larsen, VP of Growth @Kustomer

We had the pleasure of having Stacy as a guest on the Crack theCustomer Code podcast! Stacy brought passion and enthusiasm for the customer experience to the episode. Her understanding goes beyond talking points and she brings the perspective of managing CX across large organizations.

Jeannie Walters, CCXP, Customer Experience, Patient Experience Keynote, and Virtual Speaker, Trainer, Workshop Leader

DoingCXRight BLOG

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Make CUSTOMER  & EMPLOYEE SATISFACTION your brand differentiator. No need to guess how. I’ll show you the way.