About Stacy Sherman 

Stacy Sherman #DoingCXRightStacy is known for expertise in designing & implementing successful Customer-Centric programs that differentiate Business and Consumer brands beyond price. Over the years, she’s has been coaching and leading individuals and teams to deploy best in class methodologies and closed-loop processes.

Stacy is currently the Director of Customer Experience (CX) & Employee Engagement at Schindler Elevator Corporation (USA). She is focussed on building her organization, creating a customer-first culture and implementing new programs to take CX to the next level. Her accomplishments are contributing to record-breaking Net Promoter (NPS) results, Y/Y revenue growth & portfolio protection.  

Stacy’s career expands into other disciplines. She’s led Digital Marketing, eCommerce, UX and Conversion Optimization projects for well-known brands. These include Verizon Wireless, AT&T, Martha Stewart Crafts, Wilton and more. Stacy Sherman has produced multi-million dollar sales while increasing customer satisfaction (C-Sat) and Effort scores within cost per acquisition targets.

SUMMARY OF EXPERTISE:

  • Persona development. Journey mapping. Surveys. Concept validation & Prototype testing in pre+post product launch phases
  • Voice of Customer (VOC) & Employee (VOE) initiatives
  • Agency / Vendor Selection & Relationship Management (i.e. Medallia, ForeSee, Qualtrics, Verint, Adobe, Usertesting)
  • Branding & Traffic Generation (Social Media, Search, Display, Email+)
  • A/B & Multivariate (MVT) Testing. Analytics. eCommerce, Usability (UX)
  • Loyalty & Return Visitor Campaigns (Re-Marketing / Retargeting)

DEGREES AND CERTIFICATIONS:

  • MBA, Marketing | Fairleigh Dickinson
  • BSBA, Marketing | American University
  • Big Data | Rutgers University  
  • Customer Experience (CX) | Rutgers University
  • Customer-Centric Management & Design Thinking | Rutgers
  • Usability Analyst (CUA) | Human Factors (HFI)
  • Search Engine Optimization (SEO) | Ayima
  • Social Media Marketing | Rutgers

ON A PERSONAL NOTE:

DEGREES + CERTIFICATIONS:

  • MBA, Marketing | Fairleigh Dickinson
  • BSBA, Marketing | American University
  • Customer Experience (CX) | Rutgers
  • Big Data | Rutgers
  • Usability Analyst (CUA) | Human Factors (HFI)
  • Social Media Marketing (Mini-MBA) | Rutgers
  • Search Engine Optimization (SEO) | Ayima
  • Paid Search Engine Marketing (PPC) | Google

Recognition:

Let’s keep the conversations going.

Stacy Sherman. Forbes Writer
http://ow.ly/PGP150wGCQW

Stacy Sherman MyCustomer CX Leader of the Year Finalist
http://ow.ly/bv0o50wGzcX

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