About Stacy Sherman
Award-Winning Customer Experience and Service Keynote Speaker, Author and Advisor Contact NowGET TO KNOW STACY SHERMAN
Have you ever had a customer or employee experience that’s so frustrating, you stopped buying or even left your job? Stacy Sherman helps companies prevent exactly that.
As a keynote speaker, author, and founder of Doing CX Right® consultancy, she teaches teams how to get experiences right — intentionally the first time — to elevate retention, revenue, and brand reputation. Her proven approach is grounded in 25+ years of leading corporate teams, formal education including an MBA, and a deep passion for enriching human experiences.
Stacy believes that businesses can lead with heart and achieve financial goals. (Not either/or — it’s both/and.) Based on her leadership roles at top brands and hands-on work with clients and workshop attendees, she’s seen firsthand that exceptional experiences don’t require huge investments. The real transformation happens when every team — HR, IT, Legal, Marketing, Sales, and more — shares accountability for delivering meaningful, consistent experiences across the customer journey.
Globally recognized as a Top 30 CX Guru and one of ICMI’s Top 25 CX Leaders, Stacy shares practical, actionable strategies through LinkedIn Learning courses, best-selling books, immersive workshops, and her award-winning Doing CX Right® podcast. Her mission is to close the costly gap between what leaders intend and what people actually experience.
When she’s not championing better business experiences, Stacy’s enjoying enriching experiences in personal life — playing pickleball, taking long walks with her husband of 30 years and their pup, and being Mom to two young adult children. A fun fact: Stacy competed in international backgammon tournaments during her youth — a passion that taught her strategy, patience, and the value of thoughtful moves.
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Short Bio:
Stacy Sherman is a keynote speaker, author, and founder of Doing CX Right® consultancy. She teaches teams how to get experiences right — intentionally the first time — to elevate retention, revenue, and brand reputation. Her proven approach is grounded in 25+ years of leading corporate teams, formal education including an MBA, and a deep passion for enriching human experiences. Stacy believes that businesses can lead with heart and achieve financial goals — it’s not either/or, but both/and. She shares practical strategies through LinkedIn Learning courses, best-selling books, immersive workshops, and her award-winning Doing CX Right® podcast.
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An engaging speaker who captivates audiences and inspires action at events, webinars, and conferences?
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A credible influencer and thought leader to amplify your brand’s voice and message to a highly engaged CX and business audience?
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A trusted advisor and partner to increase customer and employee loyalty — making your brand the one competitors envy?
Why Doing CX Right® Passion?
As a consumer, Stacy Sherman has seen too many brands miss opportunities to delight customers and meet their needs. Likewise, she’s experienced and witnessed employees not feeling valued, included, and empowered to deliver customer excellence as digital transformation continues rapidly. Consequently, she is on a mission to help people DOING CX RIGHT, not just TALKING, to maximize fulfilling connections & loyalty now more than ever as human hearts and AI robots co-exist.
DoingCXRight is a journey-based framework that advocates for humanizing business and better experiences through a meaningful and practical approach. It’s based on engaged employees and leaders who apply both heart and science — combining proven techniques to create brand affinity and a competitive edge that delivers results. Stacy’s methodology applies to all industries and differentiates brands beyond price!
Education & Certifications
- MBA, Marketing – Fairleigh Dickinson
- BSBA Marketing- American University
- Net Promoter System (NPS) – Owen
- Customer Experience (CX) – Rutgers
- Design Thinking – Pace Univ: Lubin School of Business
- Big Data – Rutgers
- User Experience (UX) – Rutgers
- Usability Analyst (CUA) – Human Factors (HFI)
- Search Engine Optimization(SEO) – Ayima
- Social Media Marketing – Rutgers
- Paid Search(SEM) – Google & Yahoo
Awards & Accolades
- Global Top 30 Customer Service Guru 2021 -2025 – Global Gurus
- Top 25 Thought Leader 2023-2025 – ICMI
- Top 6 Best Customer Experience Podcasts 2025 – CXLead
- Top 50 Customer Service Leaders 2024 – AmplifyAI
- Top 10 Best Customer Experience Leaders To Follow – SME Business Review
- Podcast Award: Best Host 2023~W3 Awards
- Top 30 Influencers To Follow 2023 – CX Scoop
- Top 25 Customer Service Thought Leader 2021 & 2023 – ICMI
- Top Customer Experience Influencers in 2023 ~ CX Network
- Top 50 Brand Ambassadors To Work With in 2023 ~ Engati
- Top 5 Customer Experience Podcasts ~ CX Magazine
- Top 20 Global Customer Experience Experts – Marketvibe
- Top 5 Key Note Speakers 2021 – ReadWrite
- Top Customer Experience (CX) Influencer 2021 – Awards Magazine
- Customer Experience + UX 2020 & 2021 Awards Judge ~ ARCET
- Top Customer Experience Resources to follow in 2021 – MattsenKumar
- CX Leader of The Year Finalist 2019 + 2020 ~MyCustomer
- Customer Experience MVP 2020 awards – CEU
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- Top 20 Influencers to follow in 2020 ~ MatsenKuma
- Top 150 Global CX thought Leaders of 2020 ~ SurveySensum
- Top 50 Customer Service Leaders ~ Netomi
- CX Impact Award Finalist ~ CXPA
- Usability Expert Recognition ~Human Factors International
- Forbes writer and top-ranked columnist for CustomerThink
- CX Founding Board Member & Advisor: Rutger & Seton Hall Universities
Inclusion and Belonging Advocate
Happy engaged employees lead to happy loyal customers. There is a direct correlation, which Stacy Sherman has learned from comparing employee and customer Net Promoter (NPS) results. Customer satisfaction cannot happen without great employee experiences, so a champion at the top must advocate for thought diversity, inclusion, and employee needs. As Stacy climbs the corporate ladder, she’s been a change agent encouraging everyone to show up as their best selves without fear of judgment. Stacy is also elevating careers, especially for women who have not traditionally been invited to the table where decisions are made. Some passion projects include:
- Leading Diversity Advancement ~Customer Experience Professional Assoc (CXPA)
- Hosting “Women Leaders Making A Difference” community. 1500+ members.
- Contributing Member: Forbes Women.
- Speaking at events, such as Raise Her Voice, per global nomination.
- Coaching people based on completion of an Executive leadership program.
Stacy Sherman Customer Experience & Service Leadership Expertise
- Workforce Trends: leveraging the gig economy & digital transformation success tactics
- Brand Loyalty: how to get repeat buyers & referrals
- Diversity, Inclusion, and CX: how it blends & why it matters
- Company Culture: ways to elevate employee engagement
- Effective Leadership: communication best practices
- Measurements of Customer Happiness: NPS isn’t enough
- Journey Mapping: what, who, when, how, why do it
- Voice of Customer: how it can be your game changer
- Digital & Mobile: tactics to create enjoyable user experiences
- Patient Experiences: how CX applies to the medical industry
- Website optimization through test & learn A/B approach
- Research. Survey Design, User testing (UX)
- Contact Center Effectiveness leveraging tools and platforms.
On a Personal Note
Mom of two young adults and one dog. Fan of Simon Sinek. Applying his why principles every day & advising others to do the same. I don’t just talk. I’m a doer and believe that small actions lead to big impacts. I love writing, speaking & podcasting to educate, empower and uplift others to maximize results. Fun fact: I’m a Backgammon lover. Traveled internationally to compete in tournaments.
LET’S TALK
Connect for speaking, media & partnership opportunities.