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how to create a journey map by Stacy Sherman of DoingCXRight

Customer Journey Mapping Toolkit

Transform your customer experience with our professional journey mapping template. This practical tool helps you visualize your customer's entire journey, identify pain points, and uncover opportunities for improvement. Perfect for teams looking to better understand their customers' experiences and create more meaningful interactions across all touchpoints. Includes step-by-step guidance on persona development, touchpoint identification, and emotional mapping.

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CX Assessment Audit Tool

Evaluate your organization's CX maturity with our comprehensive self-assessment tool. This diagnostic framework helps you identify strengths and gaps in your current CX approach, enabling you to prioritize improvements and align your strategy with industry best practices. An essential resource for teams wanting to benchmark their CX capabilities and create a roadmap for enhancement.

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Get Customer Experience CX Certified. Learn more from Stacy Sherman

CX Certification & University Programs Guide

Accelerate your CX career with university-backed certification programs. This guide outlines available certifications from prestigious institutions, including flexible online options and comprehensive curricula covering journey mapping, measurement, and culture building. Features exclusive access to special tuition discounts and insights on choosing the right program for your career goals. Contact is included for promotional codes and personalized guidance.

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CX Career Growth Guide: From Novice to Expert

A comprehensive guide for CX professionals at any stage of their journey. Learn proven strategies to advance your career, including how to leverage LinkedIn Learning, find mentors, build your resource library, and get certified. Whether you're new to CX or looking to elevate your existing skills, this guide provides actionable steps to help you succeed in customer experience management.

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Master the Art of Experience Journey Management

Why do customers leave or stay with brands? It’s not just about superior products or services, AI-driven features, or increased marketing. Retention hinges on seamless, trustworthy, and efficient interactions across every touchpoint. Too often, companies focus on quick fixes rather than the broader customer experience, leading to disjointed efforts, frustrated customers, and stalled growth.

This book revolutionizes Experience Journey Management (EJM) by teaching you to manage the entire experience—from start to finish—across channels and departments. Journey mapping is just the start. You’ll learn how to create human-centered, cohesive journeys that build loyalty and sustainable success. With actionable strategies, frameworks, and resources, this guide enables your organization to deliver experiences customers love.

Stacy Sherman Doing Customer Experience CX and Marketing Expert

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