Articles That Help You Deliver Better Customer Experiences
Fueled By Empowered And Valued Employees
Mobile Apps Can Be A Brand Differentiator Unless UX Goes Wrong
"Apps convert 3x better than Mobile Sites," UNLESS there's a bad user experience (UX) which happened to me.
Is Your Return Policy Seamless & Customer-Centric?
Return policies impact shopper experiences. Read the facts & learn 5 best practices you can do now to attract new customers and keep them loyal.
Outside-In vs. Inside-Out Thinking
In the world of customer experience, what's the difference between outside-in and inside-out? Learn the difference and why it matters.
Voice of Customer (VOC) & Law Enforcement
Getting the voice of customer (VoC) is important to inform business decisions. It also applies to law enforcement too.
How To Get “Voice Of Customer” & Apply Best Practices
Getting customer feedback is an essential part of conducting business. I’ve seen too many companies developing new products and features without asking customers directly what they want upfront, and then wonder why sales goals are not attained post-launch
How To Walk The CX Talk
According to Forrester, "84% of companies aspire to be customer experience leaders, but only 1 out of 5 deliver good or great CX." Why is that? Having worked in the field and studied Customer Experience topics for many years, I can tell you how to be truly customer-centric and not just say it.