Articles That Help You Deliver Better Customer Experiences
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Not All Customers Are Created Equal
Businesses need to take extra care of high-value customers, or they'll go to a competitor Read & apply customer appreciation best practices.
Is customer experience replacing advertising at biggest brands?
There's a trend happening. Advertising and marketing budgets are shifting to customer experience innovation. Read and apply best practices.
Should The Chief Customer Officer Oversee Marketing?
Brands are restructuring so that Marketing reports to the Customer Experience Leader. Why is this shift happening now - and will it stick?
CMO And CXO Must Partner To Transform The Customer Experience
Successful organizations connect marketing and CX throughout the customer lifecycle. Learn ways to drive alignment to achieve real results.
NPS Survey Question – Should It Be First Or Last?
Does survey question order matter? Is it better to ask questions, like NPS, at the beginning or at the end? Learn and apply best practices.
4 Best Practices For Doing Customer Service Right
It's less expensive to keep current customers than get new. Learn how to deliver exceptional customer service at the moment people need it.