Articles That Help You Deliver Better Customer Experiences
Fueled By Empowered And Valued Employees
Should The Chief Customer Officer Oversee Marketing?
Brands are restructuring so that Marketing reports to the Customer Experience Leader. Why is this shift happening now - and will it stick?
CMO And CXO Must Partner To Transform The Customer Experience
Successful organizations connect marketing and CX throughout the customer lifecycle. Learn ways to drive alignment to achieve real results.
NPS Survey Question – Should It Be First Or Last?
Does survey question order matter? Is it better to ask questions, like NPS, at the beginning or at the end? Learn and apply best practices.
4 Best Practices For Doing Customer Service Right
It's less expensive to keep current customers than get new. Learn how to deliver exceptional customer service at the moment people need it.
The Great Debate: Is Customer Experience The New Marketing?
Is CX & Marketing the same? Is Customer Experience the new Marketing? Stacy Sherman and Colin Shaw solve the great debate. Read summary now.
Diversity, Inclusion & Belonging Differences and CX Impacts
When employees feel valued, appreciated and have a sense of belonging, customers see & feel it too. Learn & apply CX best practices at your workplace