How To Measure Customer Loyalty (NPS & Beyond)

by | Aug 13, 2021 | DoingCXRight®‬ Podcast | 0 comments

Doing CX Right podcast show on Spotify with host Stacy Sherman
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Doing Customer Experience (CX) Right Podcast - Hosted by Stacy Sherman
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About Rob Markey

Has been called “the Vince Lombardi of customer loyalty.” He founded Bain & Company’s Customer Strategy & Marketing practice. Based in the firm’s New York office, and has been with Bain for over 30 years.

Best known as the co-author of The Ultimate Question 2.0, Rob has led many of the world’s most dramatic customer experience transformations. He publishes a popular podcast about customer experience and leadership, and his articles appear regularly in the Harvard Business Review as well as other publications.

Rob’s most recent work focuses on helping large companies measure, manage, and grow the value of their customer relationships. His January 2020 article, “Are You Undervaluing Your Customers,” has helped elevate customer lifetime value to its rightful place in the boardroom. His advocacy for stronger rules for customer metrics disclosure led to projects by FASB and other accounting governance bodies.

He also leads the NPS Loyalty Forum, and is a regular keynote speaker at large conferences and corporate events.

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About Stacy Sherman: Founder of Doing CX Right®‬

An award-winning certified marketing and customer experience (CX) corporate executive, speaker, author, and podcaster, known for DoingCXRight®. She created a Heart & Science™ framework that accelerates customer loyalty, referrals, and revenue, fueled by engaged employees and customer service representatives. Stacy’s been in the trenches improving experiences as a brand differentiator for 20+ years, working at companies of all sizes and industries, like Liveops, Schindler elevator, Verizon, Martha Steward Craft, AT&T++.   Stacy is on a mission to help people DOING, not just TALKING about CX, so real human connections & happiness exist. Continue reading bio >here.

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*All views expressed are Stacys and do not reflect the opinions of or imply the endorsement of employers or other organizations.

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