Doing CX Right Blog

Marketing & Branding

Not All Customers Are Created Equal

Businesses need to take extra care of high-value customers, or they’ll go to a competitor Read & apply customer appreciation best practices.

Brands are restructuring so that Marketing reports to the Customer Experience Leader. Why is this shift happening now – and will it stick?

Is CX & Marketing the same? Is Customer Experience the new Marketing? Stacy Sherman and Colin Shaw solve the great debate. Read summary now.

There’s a trend happening. Advertising and marketing budgets are shifting to customer experience innovation. Read and apply best practices.

Are you listening & responding to what customers say on social media? Learn how to gain a competitive edge by leveraging “voice of customer.”