Social audio like Clubhouse, Twitter Spaces, LinkedIn Live, Discord, and Wisdom are increasing in popularity. Learn why & how to use them to fuel customer loyalty.
Doing CX Right BlogMarketing & Branding
Influencer Marketing: The Power of Authenticity (Lessons from HBO’s ‘Fake Famous’)
Learn about the power of influencer marketing and ways to identify trustworthy people versus “fake famous” to gain a competitive advantage.
How To Build and Maintain A Successful Online Community That Enhances Customer Experiences
There’re many benefits to hosting an online community. Learn & apply Stacy Sherman’s proven tactics to improve business results & enhance customer experiences.
5 Tactics To Align Sales & Marketing For Better Customer Experiences
Learn how to increase sales and marketing alignment for better customer experiences, organizational financial results, and employee fulfillment.
Not All Customers Are Created Equal
Businesses need to take extra care of high-value customers, or they’ll go to a competitor Read & apply customer appreciation best practices.
Is customer experience replacing advertising at biggest brands?
There’s a trend happening. Advertising and marketing budgets are shifting to customer experience innovation. Read and apply best practices.
Should The Chief Customer Officer Oversee Marketing?
Brands are restructuring so that Marketing reports to the Customer Experience Leader. Why is this shift happening now – and will it stick?
The Great Debate: Is Customer Experience The New Marketing?
Is CX & Marketing the same? Is Customer Experience the new Marketing? Stacy Sherman and Colin Shaw solve the great debate. Read summary now.
5 Ways To Use Social Media To Improve Customer Experiences
Are you listening & responding to what customers say on social media? Learn how to gain a competitive edge by leveraging “voice of customer.”