Doing CX Right Blog

Voice of Customer & Insights
“VOC” Takes On New Meaning

“VOC” Takes On New Meaning

Over the past year, I have written dozens of articles about VOC, otherwise known in the business world as “Voice of Customer.” I share why getting VOC is important, sources of measurement and best practices to drive company success. I am passionate about the topic of Voice of Customer knowing that Customer Experience (CX) provides a competitive advantage. It’s not a hunch. It’s a fact! Today, however, I am writing about VOC from a different perspective. I am speaking as “Voice of Citizen.”

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