Are you using social media to build customer relationships, enhance customer service and gain competitive insights? Madalyn Sklar, a digital marketing expert with 25 years of experience, starting in the early days of the internet (before social media was a thing), provides customer experience tactics that you likely never knew. Huffington Post has named Madalyn one of 50 Women Entrepreneurs to follow.
Known as a Tattoo-wearing social media evangelist, Madalyn has progressed and kept up with the ever-changing times with a constant-learner mindset. She explains how social media marketing is the best way to build leads and brand advocates. She also shares actionable ways that you can create conversations to build a community and drive engagement.
During this episode, you’ll learn:
- Madalyn’s motivation to teach
- What customer experience means in the digital and social media landscape
- Why business leaders cannot ignore social media
- How personalized messaging is superior to canned messages and best practices
- Why social listening is so important and helpful tools
- Ways to humanize your business through social conversations
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About Adam Toporek - Creating Frictionless Experiences
An internationally recognized customer services expert, keynote speaker, and customer service trainer who aids organizations in building better relationships with their customers by forging new strategies, training, and improving lines of communication.
He is the author of Be Your Customer’s Hero, the founder of the Customer That Stick® blog, and a co-host of the Crack the Customer Code podcast. As an experienced thought leader, he has regularly ranked top and cited in Entrepreneur, Forbes, and over 200 other media publications.
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About Stacy Sherman: Founder of Doing CX Right®
An award-winning certified marketing and customer experience (CX) corporate executive, speaker, author, and podcaster, known for DoingCXRight®. She created a Heart & Science™ framework that accelerates customer loyalty, referrals, and revenue, fueled by engaged employees and customer service representatives. Stacy's been in the trenches improving experiences as a brand differentiator for 20+ years, working at companies of all sizes and industries, like Liveops, Schindler elevator, Verizon, Martha Steward Craft, AT&T++. Stacy is on a mission to help people DOING, not just TALKING about CX, so real human connections & happiness exist. Continue reading bio >here.