Are you using social media to build customer relationships, enhance customer service and gain competitive insights? Madalyn Sklar, a digital marketing expert with 25 years of experience, starting in the early days of the internet (before social media was a thing), provides customer experience tactics that you likely never knew. Huffington Post has named Madalyn one of 50 Women Entrepreneurs to follow.
Known as a Tattoo-wearing social media evangelist, Madalyn has progressed and kept up with the ever-changing times with a constant-learner mindset. She explains how social media marketing is the best way to build leads and brand advocates. She also shares actionable ways that you can create conversations to build a community and drive engagement.
During this episode, you’ll learn:
- Madalyn’s motivation to teach
- What customer experience means in the digital and social media landscape
- Why business leaders cannot ignore social media
- How personalized messaging is superior to canned messages and best practices
- Why social listening is so important and helpful tools
- Ways to humanize your business through social conversations
About My Guest:
Madalyn Sklar is a serial entrepreneur, community builder, and leading Twitter marketing expert. With 25 years digital marketing experience and 16 years social media marketing under her belt, it’s no surprise she’s been ranked the #1 Social Media Power Influencer in Houston. Each week Madalyn hosts the #TwitterSmarter Twitter chat that brings together hundreds of people in an active one-hour discussion revolving around Twitter marketing. Since launching five years ago, it has reached over 12 billion impressions. Madalyn also interviews leading social media and marketing experts for her TwitterSmarter podcast.
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