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Podcast Summary: Gaining Lifelong Customers
Customer retention doesn’t happen automatically to attain company profits. You need to apply the right strategies and tactics for turning one-time purchasers into lifelong customers. My featured guest Joey Coleman, best-selling author, keynote speaker, workshop leader explains that building customer loyalty is not about focusing on marketing or closing the sale. Creating lifelong customers is about the First 100 Days® after customers buy and other interactions they experience. You’ll hear his proven 8 phase methodology that helps never lose a customer again, and other topics to improve your customer experience skills.
About Joey Coleman
He helps companies keep their customers. Joey works with organizations around the world ranging from small startups to major brands such as Volkswagen Australia, Zappos, and Whirlpool. His First 100 Days® methodology fuels the remarkable experiences his clients deliver and dramatically improves their profits. His Wall Street Journal #2 best selling book, Never Lose a Customer Again, offers strategies and tactics for turning one-time purchasers into lifelong customers. When not speaking to audiences around the globe, Joey enjoys playing board games, building LEGO sets, and reading bedtime stories with his amazing wife and two young sons. Check out Joey’s website, and books.