Predicting Customers Next Actions (buy, refer, leave) Beyond Surveys

by | Jan 29, 2022 | DoingCXRight®‬ Podcast | 0 comments

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Podcast Summary:

Do you know what your customers and prospects will do after interacting with your brand without surveying them over and over again? Are you taking control of the customer conversation? Are you making it easy for employees to deliver customer excellence and applying proven best practices to free up time for the frontline? This podcast episode provides answers to these questions and much more.

Featured DoingCXRight®‬ guest, Matt Dixon, co-author of The Challenger Sale, The Challenger Customer, and The Effortless Experience shares valuable insights to advance your sales, service, and customer experience beyond traditional methods. You’ll want to take notes as Matt and show host, Stacy Sherman, reveal a lot of actionable tips that you can apply at your workplace right away.

About Max Dixon:

Chief Product & Research Officer of the Austin-based AI venture, Tethr.  Prior to his role with Tethr, he was the Global Head of Sales Force Effectiveness Solutions at Korn Ferry Hay Group and, before that, held numerous global leadership roles in research, product development and management for CEB, now Gartner.  An accomplished business researcher and writer, Matt is known for his frame-breaking and provocative work in the areas of sales, customer service and customer experience. He is the author of three Amazon and Wall Street Journal bestsellers—The Challenger Sale, The Effortless Experience and The Challenger Customer­—and he is a frequent contributor to Harvard Business Review with more than 20 print and online articles to his credit.  He is a sought-after speaker and advisor to management teams around world, having presented his findings and insights at a wide range of industry conferences as well as to hundreds of senior executive teams, including those of many Fortune 500 companies.

Matt’s website

Matt’s books + LinkedIn

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*All views expressed are Stacys and do not reflect the opinions of or imply the endorsement of employers or other organizations.


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