We’re living in an Experience Economy, whereby customer needs continue to change. How can you better differentiate your brand and compete for customers’ limited time, attention, and money?
My featured guest Joe Pine, an internationally acclaimed author, speaker, and management advisor explains the five E’s to differentiate and make it easy to interact with your brand. As Joe says, “Drama is friction” and you must provide frictionless experiences that customers expect if you want them to buy, refer and remain loyal to your company. The same principles apply to your employees, agents, and staff members.
During this episode, you will learn actionable ways to gain a competitive advantage and emotional loyalty by following
THE 5 STAGES OF EXPERIENCE:
•Enticing: How do you alluringly draw people to want to have the experience?
•Entering: What happens as people move into the experience? What are the first impressions?
•Engaging: While all five stages must be engaging, what is that core personal and memorable experience for which guests come, and how does it rise up to a climax and come back down again?
• Exiting: What is the final thing that happens on departure, which people will tend to remember for a long time?
• Extending: How do you appealingly expand the experience beyond the physical or digital place, cementing the memories, and encouraging repeat visits?
About Joe Pine- Expert on Competing For Customer Attention, Time and Money in an Experience Economy
An internationally acclaimed author, speaker, and management advisor. The co-founder of US-based Strategic Horizons LLP, Joe’s many books include Mass Customization, Authenticity, Infinite Possibility, and The Experience Economy: Competing for Customer Time, Attention, and Money, which was twice named one of the top 100 business books of all time.