How does blockchain and related technology impact customer experiences? How best to pivot strategies around customer service and marketing to stand out from competitors?
Stacy Sherman interviews Adrian Swinscoe, a visionary and author, about business transformation and customer loyalty. He explains how our memories last, especially the bad experiences over delightful ones, and ways to ensure the good are prominent. You’ll learn tactics to “Wow A Customer” and keep them coming back, differently than you might think.
By the way, Adrian is an aspiring CX Punk, which is really cool as he correlates punk rock to customer experience and what leaders can do to drive positive changes. By the end of this episode, you will look at your business and use of technology in a whole new way.
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About Adrian Swinscoe ~ Thought Leader About New Technology To Enhance Customer Service Experiences
Described as an experimental CX thought leader and visionary, Adrian Swinscoe is a best-selling author, Forbes contributor, speaker, investor, advisor, and aspirant CX Punk.
He has been growing and helping develop customer-focused large and small businesses for over 25 years now.
His clients have included brands such as Sky, NowTV, Apple, ING, KFC, Philips, Cancer Research UK, Talk Talk, Gazprom, Intercontinental Hotel Group, Olympus, Harper Collins, the UK Gov’s Crown Commercial Service, Microsoft, Pearson, and Costa Coffee as well as numerous tech vendors and smaller and medium-sized businesses.
Adrian is a frequent writer, podcaster, and speaker on all things related to customer service and experience.
He published a best selling book in 2016 called How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing (Pearson), recently (2019) published an exciting new book: Punk CX and has another one (top secret) that is due to be out at the end of this year.
Want more of Stacy Sherman and Adrian Swinscoe?
Check out Stacy’s guest appearance on Adrian’s Punk CX podcast HERE.
About Stacy Sherman: Founder of Doing CX Right®
An award-winning certified marketing and customer experience (CX) corporate executive, speaker, author, and podcaster, known for DoingCXRight®. She created a Heart & Science™ framework that accelerates customer loyalty, referrals, and revenue, fueled by engaged employees and customer service representatives. Stacy’s been in the trenches improving experiences as a brand differentiator for 20+ years, working at companies of all sizes and industries, like Liveops, Schindler elevator, Verizon, Martha Steward Craft, AT&T++. Stacy is on a mission to help people DOING, not just TALKING about CX, so real human connections & happiness exist. Continue reading bio >here.