Is “service fatigue” plaguing your teams and negatively impacting the customer experience?
Do you need motivation and practical strategies to refresh and refuel your customer service approach?
In this episode of Doing CX Right, host Stacy Sherman is joined by Speaker Hall of Famer Laurie Guest. Together, they unpack the concept of “service fatigue” and its damaging ripple effects across the customer journey.
Discover Laurie’s powerful principle of the “10 Cent Decision” and how to implement small but mighty changes that lead to significant gains. You’ll hear actionable insights to reignite passion in your people, combat complacency, and create customer conversations that build loyalty and new business.
What You’ll About Customer Service Fatigue:
- The impact of “service fatigue” on customers and revenue
- The power of small decisions in transforming experiences
- Countering the repercussions of overlooked service fatigue
- Reigniting motivation to excel across the customer journey
- Making your brand stand out and be talked about
Customer Service Fatigue Key Takeaways:
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Prioritize intentional design in customer experiences to ensure that every interaction is meaningful and distracts from any possible discomfort, leading to greater customer satisfaction and retention.
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Implement small, consistent decisions that positively transform the customer service dynamic, like eliminating unnecessary steps to improve efficiency and customer conversion rates.
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Foster a workplace environment that creates joy for employees to combat service fatigue, utilizing ideas such as casual dress days and meeting-free schedules to bolster team camaraderie and trust.
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Embrace technology and AI to reduce service fatigue while maintaining a balance with a human touch to ensure personalized customer interactions.
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Validate customer concerns during service outages without making excuses. Educate customers to own their emotions and experiences, fostering a culture of joint responsibility for a positive customer experience journey.
Timestamps
[01:04] Importance of leadership in customer and staff experience
[03:30] The role of trust and camaraderie in team building
[04:55] Impact of consistent small decisions in business
[06:10] Case study: Streamlining customer conversion at a cosmetics company
[07:35] Understanding and mitigating service fatigue
[09:45] Insights into the balance of automation and human touch in customer service
[11:12] Addressing service fatigue for customers and service agents
[12:50] Creating joy in the workplace to combat service fatigue
[14:33] Exploring JOMO within corporate life and on social media
[19:40] The importance of making customer experiences report-worthy
[25:35] Laurie and Stacy’s passion for competitive gaming
[26:57] Laurie Guest’s advice to her younger self
[29:48] Origin and thesis of Laurie’s book, “10¢ Decision”
[32:43] The role of empathetic experiences in customer service
[34:05] The importance of praising good service
[35:19] Understanding and addressing service fatigue
[37:31] The application of personal boundaries at work
[38:59] The totality of the customer experience journey
[40:45] Addressing the connection between culture intelligence, DEI, and service fatigue
[44:00] How genuine and impactful communication maintains trust
Whether you are a business owner, a CX leader, or a marketing enthusiast, you won’t want to miss the wisdom shared that can be your game changer.
Press Play To WATCH On Youtube
About Laurie Guest:
An entrepreneur, keynote speaker and author, Laurie Guest became known as a “go-to-resource” for customer service excellence during a successful career in the healthcare industry. In 1997, she channeled that expertise into Guest Enterprises, Inc., her own speaking and training company. For more than two decades, she has shared her practical point of view on customer service and staff development to audiences across the country, blending real-life examples and proven action steps for improvement.
Laurie is an award-winning columnist and the author of two books. With her latest, The 10¢ Decision: How Small Change Pays off Big, Laurie presents her most sought-after and impactful strategies to find and retain the best staff and highest-quality customers while delivering exceptional guest experiences.
In 2021 Laurie was inducted into the Speaker Hall of Fame, an honor held by less than 1% of speakers worldwide. She lives in northern Illinois where she is a wife, mother of two, lover of board games and below-average cook. Connect on LinkedIn.
About Stacy Sherman: Founder of Doing CX Right®
Customer experience and marketing global keynote speaker, journalist, co-author of two books, advisor, and host of the award-winning DoingCXRight podcast. Known for her Heart & Science™ framework that helps you gain profitable clients and brand loyalty–fueled by an empowered workforce. Stacy’s been walking the talk for 25 years as a strategist and practitioner at companies of all sizes and industries, i.e., Liveops, Verizon, Schindler Elevator Corp, Wilton Brands, and AT&T. She’s also a board advisor at multiple universities, featured in Forbes and other top-rated publications.
Her Why: To cultivate loyal relationships and meaningful experiences that enrich people’s lives. Contact Stacy for DOING Customer Experience (CX) and Service Right, not just TALKING about it. Continue reading bio >here.
Keyword themes: Doing CX Right podcast business customer service customer experience
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