How to Design Effortless Customer Experience and Remove Roadblocks

How to Design Effortless Customer Experience and Remove Roadblocks

Doing CX Right podcast show on Spotify with host Stacy Sherman
DoingCXRight-Podcast-on-Amazon-with-host-Stacy-Sherman.
Doing Customer Experience (CX) Right Podcast - Hosted by Stacy Sherman
Doing CX Right podcast show on iHeart Radio with host Stacy Sherman

Are complex processes hindering your ability to deliver exceptional customer service?

In this week’s podcast episode, host Stacy Sherman and author Greg McKeown dive into the power of simplifying work for better outcomes. They discuss creating effortless experiences and highlight reducing complexity through the lens of Amazon’s customer-centric case study. Learn the critical importance of aligning solutions with actual customer needs and the necessity of validating assumptions directly with consumers to drive impactful results without burnout. Embrace effortlessness in leadership to foster relationships that yield significant returns.

Show Topics and Customer Experience (CX) Takeaways: 

  • How mindsets, not just individuals, can obstruct simplicity and productivity, and why being easy-going is not the same as being lazy.
  • Why designing your life to achieve impactful results is key to avoiding burnout and maintaining success.
  • The importance of validating simplicity with actual customers to ensure the effectiveness of designed customer experiences.
  • The pivotal difference between perspective guessing and perspective getting, and our common overestimation in understanding customer desires.
  • The source of inspiration for his book “Effortless” is how his daughter’s health crisis brought him to realize how radical gratitude can lead to a life of meaningful effortlessness.
  • Simple solutions for a better customer experience by effortless design of products and services.

Timestamps

[00:00] Introduction 

[01:05] The Discussion between fulfillment without burnout

[02:19] Greg’s advice to his younger self.

[04:19] The personal story behind Greg’s book ‘Effortless..

[05:02] Continuation of his daughter’s health struggles and the impact on their family.

[06:30] Radical gratitude and shifting towards a state of meaning amidst suffering.

[08:11] Concept of effortless living to a smarter way of life.

[09:09] E ffortless essential activities vs. challenging nonessential tasks.

[09:53] Debunking the myth of easy equals lazy.

[10:48] The concept of maximizing contribution without burning out. 

[11:57] Ideas on designing in personal and customer experience.

Whether you’re a corporate leader, a customer service agent, or anyone aiming for simplicity in work and life, join host Stacy Sherman and Greg McKeown to gain powerful strategies for living and working smartly.

 

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About Greg McKeown:  

Greg has written two New York Times bestsellers: “Essentialism: The Disciplined Pursuit of Less,” which has been voted by Goodreads as “The #1 Leadership and Success Book to Read in a Lifetime,” and “Effortless: Make It Easier to Do What Matters Most.” Together, they have been published in 37 languages.

McKeown is one of the most sought-after public speakers globally and has spoken to over 500 companies while traveling to more than 40 countries. His clients include Apple, Google, Microsoft, and Nike.

He hosts The Greg McKeown Podcast, ranked in the Top 5 of all Self Improvement podcasts (out of 11,000) and Top 10 in Educational podcasts (out of 30,000) on Apple Podcasts. Guests have included Harvard professor Arthur Brooks, Matthew McConaughey, Maria Shriver, John Hope Bryant, and Ariana Huffington.

His work has been covered in print media, including The New Yorker, The New York Times, Time, Fast Company, Fortune, Politico, Inc., and Harvard Business Review. It has also been featured on NPR, NBC, FOX, and multiple times on The Steve Harvey Show.

Find out more about Greg on his website! https://gregmckeown.com/

About Stacy Sherman: Founder of Doing CX Right®‬

Customer experience and marketing global keynote speaker, journalist, co-author of two books, advisor, and host of the award-winning DoingCXRight podcast. Known for her Heart & Science™ framework that helps you gain profitable clients and brand loyalty–fueled by an empowered workforce. Stacy’s been walking the talk for 25 years as a strategist and practitioner at companies of all sizes and industries, i.e., Liveops, Verizon, Schindler Elevator Corp, Wilton Brands, and AT&T. She’s also a board advisor at multiple universities, featured in Forbes and other top-rated publications.

Her Why: To cultivate loyal relationships and meaningful experiences that enrich people’s lives. Contact Stacy for DOING Customer Experience (CX) and Service Right, not just TALKING about it. Continue reading bio >here.

Keyword themes: DoingCXRight podcastbusiness customerservice  Effortless

How to Make Your Business Ridiculously Easy to Work With

How to Make Your Business Ridiculously Easy to Work With

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Doing CX Right podcast show on Spotify with host Stacy Sherman
DoingCXRight-Podcast-on-Amazon-with-host-Stacy-Sherman.
Doing Customer Experience (CX) Right Podcast - Hosted by Stacy Sherman
Doing CX Right podcast show on iHeart Radio with host Stacy Sherman

Are you aiming to make your business ridiculously easy for customers to interact with?

What are the essential steps to reach this pinnacle of customer-centric success?

In this episode, Stacy Sherman joins forces with David Avrin, renowned expert in customer experience, to dive into pivotal questions. They explore the nuances of simplifying your business processes and designing an intuitive and seamless customer journey.

You’ll hear strategies and necessary mindset shifts to elevate your customer-centric business, making it not just an option but a preferred choice for your customers–a brand that customers love and keep coming back to, time and time again!  

Customer Experience Show Highlights: 

[2:50] The shift from marketing/branding to focusing on CX
[7:11] Why convenience and speed matter more than quality now
[10:32] Friction from overly rigid processes
[11:31] Empowering staff to improve CX
[
13:24] Using customer journey mapping to identify pain points
[
16:44] Leveraging predictive analytics to identify at-risk customers
[
19:06] The importance of breaking data silos
[
25:29] Leadership lessons for enabling great CX

Key Takeaways & Valuable Business Quotes

“Quality is the entry fee. It gives you permission to do business today, but it’s not a competitive advantage anymore,” David emphasized. Research shows convenience and speed often matter more.

Empower Staff, Don’t Shackle Them

What happens when you over-control staff interactions out of fear of risk?

“Rigid, inflexible experiences that heighten frustration,” David explained.

The solution? Move from scripted service to truly empowering staff to deliver personalized care. It leads to profit when done right.

Break Data and Human Silos

“You’ve got to break the data silos. You’ve got to break the human silos in companies,” Stacy Sherman

David added brilliantly, “the more data points we can connect and intersect, the better our predictive analysis will be.”

The future is using all data across the company to shape better CX.

Leaders Must Recognize Changing Business Priorities

Why do many leaders cling to beliefs about competitive advantage that customers no longer care about?

David explained it’s often hard to let go of historical perspectives. But the world has changed.

Leadership is recognizing what motivates your team isn’t necessarily the changing truth that customers reveal.

CX vs. Customer Service – Know the Difference!

Don’t confuse CX and customer service. While related, they are not the same.

Customer service is one component of the overall journey. CX is the full experience end-to-end.

When done right, CX attracts and retains happy customers spending more. But it takes empowered leadership, breaking silos, analyzing data, and truly making it easy.

Watch Stacy and David discuss more👇

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About David Avrin:

David Avrin, CSP, Global Speaking Fellow, has shared his content-rich, entertaining and actionable presentations with enthusiastic audiences across North America and in 24 countries around the world. David helps organizations better understand and connect with their changing customers and clients to help future-proof their businesses.

David’s insights have been featured on thousands of media outlets around the world. He is also the author of five books including the acclaimed: It’s Not Who You Know, It’s Who Knows You!, Why Customers Leave (and How to Win Them Back) and his newest book: The Morning Huddle — Powerful Customer Experience Conversations to Wake You Up, Shake You Up, and Win More Business. 

Connect on LinkedIn

About Stacy Sherman: Founder of Doing CX Right®‬

Customer experience and marketing global keynote speaker, LinkedIn Learning instructor, author, advisor, and host of the award-winning DoingCXRight podcast. Known for her Heart & Science™ framework that helps you gain profitable clients and brand loyalty–fueled by an empowered workforce. Stacy’s been walking the talk for 25 years as a strategist and practitioner at companies of all sizes and industries, i.e., Liveops, Verizon, Schindler Elevator Corp, Wilton Brands, and AT&T. She’s also a board advisor at multiple universities, featured in Forbes and other top-rated publications.

Her Why: To cultivate loyal relationships and meaningful experiences that enrich people’s lives. Contact Stacy about DOING Customer Experience (CX) and Service Right. Continue reading bio >here.

Keyword themes: DoingCXRight podcastbusiness customerservice contactcenter marketing branding