Strengthening Customer Relationships: The Power of Tangible Rewards

Strengthening Customer Relationships: The Power of Tangible Rewards

Doing CX Right podcast show on Spotify with host Stacy Sherman
Doing Customer Experience (CX) Right Podcast - Hosted by Stacy Sherman
Doing CX Right podcast show on iHeart Radio with host Stacy Sherman

Are loyalty programs dead?

Conventional wisdom says digital engagement is king, but what if the key to customer retention is a balance of digital and tangible elements?

In this myth-busting episode of Doing CX Right, Stacy Sherman and Mark Stern challenge the status quo of customer relationships. They explore a counterintuitive approach that might make you reconsider everything you knew about building lasting connections. Discover why successful brands blend digital strategies with physical touchpoints to create unbreakable customer bonds. Intrigued? Gain these transformative insights and more on this podcast episode.  

9 Customer Relationship Lessons for Long-Term Success:

  1. Engage with Incentives: Employ loyalty programs and rating systems to drive desired customer behaviors.
  2. Prioritize Feedback: Establish robust feedback loops to capture insights at critical touchpoints.
  3. Embrace Physical Rewards: Incentivize feedback with tangible elements that customers value.
  4. Track and Act: Leverage data effectively but ensure actions are informed by a mix of data and intuition.
  5. Change Mindsets: Recognize entrepreneurship requires a mindset shift from corporate structures to limitless possibilities.
  6. Create Emotional Connections: Build loyalty through meaningful recognition and personal value items.
  7. Avoid False Gamification: Seek genuine customer feedback instead of manipulating satisfaction scores.
  8. Niche Down: Focus on one particular strength to clarify your value proposition and attract your target audience.
  9. Understand the Journey: Map out and optimize the customer journey to enhance experiences and drive loyalty.

Don’t miss the customer experience leadership wisdom shared to strengthen your customer relationships, as it may be your game-changer.

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About Mark Stern:  

Mark Stern is an accomplished serial entrepreneur and the visionary behind Custom Box Agency, an acclaimed customer experience design agency headquartered in Austin, TX.

Mark’s extensive expertise and strategic acumen were showcased in Joey Coleman’s renowned book, “Never Lose an Employee Again.” A former top-rated strategy consultant at Deloitte Consulting, Mark holds a distinguished MBA degree from Duke University.

Furthermore, his role as a mentor at SXSW (South by Southwest) and recognition as a Forbes Next 1,000 Entrepreneur exemplify his commitment to excellence in the entrepreneurial world.

Connect with Mark on LinkedIn. Facebook. Instagram. Website

About Stacy Sherman: Founder of Doing CX Right®‬

Customer experience and marketing global keynote speaker, journalist, co-author of two books, advisor, and host of the award-winning DoingCXRight podcast. Known for her Heart & Science™ framework that helps you gain profitable clients and brand loyalty–fueled by an empowered workforce. Stacy’s been walking the talk for 25 years as a strategist and practitioner at companies of all sizes and industries, i.e., Liveops, Verizon, Schindler Elevator Corp, Wilton Brands, and AT&T. She’s also a board advisor at multiple universities, featured in Forbes and other top-rated publications.

Her Why: To cultivate loyal relationships and meaningful experiences that enrich people’s lives. Contact Stacy for DOING Customer Experience (CX) and Service Right, not just TALKING about it. Continue reading bio >here.

Learn More About Increasing Customer Loyalty.

Watch Stacy’s Linkedin Learning Course‬.

Customer service expert Stacy Sherman shows you how to foster a strong frontline worker experience so your agents and other staff can deliver value and engender customer loyalty.

Learn how to identify challenges that impact frontline worker effectiveness.

Explore hiring strategies for contact center and other frontline roles, as well as how to build positive relationships with your frontline workers from day one.

Find out how to elevate frontline worker performance through intentional training and development and prepare frontline workers for future leadership.

This course equips you with a blueprint to connect frontline worker experience to customer experience, so that you’re focused on doing right by your teams and your customers.

Topics Discussed: Doing CX Right podcast

customer experience, business value, loyalty programs, ratings system, Lyft, Uber, feedback loops, critical insights, incentivizing feedback, physical elements, data metrics, tracking progress, feedback action, intuition, soft skills, Spartan races, self-identity, customer experience, rewards recognition, brand loyalty, entrepreneurship strategies, corporate skills, customer journey, gamifying customer satisfaction, NPS results, niching down, Custom Box Agency, customer onboarding, touchpoints optimization, sales collateral.