Food Services & Customer Experience Lessons

Yelp & SMS Turn Restaurant Experience From Mediocre To Great

How many times have you gone to a restaurant that does not take reservations and felt frustrated about the wait time? If you’re like me, it is too many to count.

While many companies tend to focus on customer experiences at the point people are actually using products and receiving services, brand perception and customer judgments occur much earlier in the customer journey. People don’t care if there are internal company process challenges. If expectations are not met, customers will go elsewhere.

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WHY MOBILE IS A KEY FACTOR IN WINNING CUSTOMER EXPERIENCE

Why Mobile Is A Key Factor in Winning Customer Experience (infographic)

Customers have increasingly high expectations and demands for better shopping experiences. We just ended the holiday season, when purchasing is at its highest, but customers pay attention to their experiences and make buying decisions based on satisfaction all year round.

Easy access to products and services leveraging mobile apps us a key factor in that customer experience. The following statistics emphasize my point: Continue Reading →