Creating personalized products means more than just offering custom colors or designs—it’s about leveraging AI and customer insights to build products that fit individual needs seamlessly. But how can companies achieve this without sacrificing speed or quality?

In this episode of Doing CX Right, host Stacy Sherman and guest Ben Weiss, founder of an AI-powered footwear company, explore how AI transforms product personalization, customer experience (CX), and speed to market. They discuss the power of real-time feedback, lessons for big brands to innovate quickly like startups, and how AI shapes the future of physical products.

Key Questions Explored About Product Personalization:

• How does AI-driven product personalization go beyond basic customization?
• What role does customer feedback play in shaping innovative products?
• Why do startups move faster than corporations, and what can enterprises learn?
• How can companies balance speed to market with product quality?
• What are the biggest mistakes brands make in personalizing customer experiences?

Valuable Insights Shared:

Doing CX Right means leveraging AI to remove friction, personalizing products based on real customer needs (not just trends), and creating an agile innovation process that prioritizes both speed and quality.

Key Topics Discussed:

• AI-Powered Personalization – How AI transforms product design.
• Customer Feedback & CX – Driving innovation through customer insights.
• Speed vs. Quality – Striking the right balance in product launches.
• Startup vs. Corporate Innovation – Why agility gives startups an edge.
• AI in Physical Products – Expanding AI beyond software into real-world applications.

Customer Experience and AI Takeaways:

• Simplify the customer journey – Make personalization effortless and intuitive.
• Leverage AI tools – Use automation to speed up design without losing quality.
• Test early & often – Customer feedback must guide product improvements, not just marketing.
• Avoid silos – Internal misalignment slows innovation and weakens CX.
• Strong communication is key – Unite teams, partners, and processes for seamless execution.

Companies Mentioned and Why:

• Apple & Tesla – Examples of brands that integrate innovation with CX seamlessly.
• Nike vs. Startups – How big brands struggle with agility compared to disruptive new players.
• Reebok (Joe Foster) – Advice from an industry legend on how to build iconic products.

Leadership Advice:

• Seek experienced mentors who understand your specific industry challenges.
• Make innovation visible and understandable to customers.
• Focus on long-term endurance over short-term perfection.
• Maintain direct communication with customers to stay ahead of their needs.

Looking Ahead – Customer Experience, AI & Product Personalization Predictions:

📌 AI will expand beyond software into physical product design, from shoes to furniture to medical devices.
📌 Hyper-personalization will become the new standard, with customers expecting products tailored to them.
📌 Speed to market will become a key competitive advantage, with agility defining industry leaders.

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About Ben Weiss:‬

Ben is building the future of sneakers—shoes designed with Artificial Intelligence that are entirely 3D printed. He is accompanied by an excellent team and set of advisors, including the legendary Reebok Founder, Joe Foster, original Shark Tank Shark, Kevin Harrington, and others. Connect with Ben on  — LinkedIn and Syntilay Website

About Stacy Sherman:‬

Stacy Sherman is a professional speaker, advisor, and founder of Doing CX Right® consultancy, helping companies build unbreakable loyalty across customers, employees, and partners for lasting retention and growth. With 25 years at top companies, a Marketing MBA, and certifications in Journey Mapping, Customer Experience and UX, she provides a proven, research-backed framework that drives real business impact. A trusted, award-winning CX leader, Stacy is recognized as a Top Global CX Guru and ICMI Top 25 Influencer (2021-2025). She continues to shape the future of CX through LinkedIn Learning courses, workshops, best-selling books, and her award-winning podcast, equipping professionals with the strategies to deliver measurable results, competitive advantage, and enriched experiences.

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A Gift For You:

Do you want to know if your customer experience creates loyal advocates who genuinely love your brand? Are your employees inspired to champion your mission as others in your industry view you as the gold standard they strive to reach?

Take FREE CX Assessment to uncover:

• Barriers limiting your brand’s growth and impact.
• Factors that drive stronger customer connections and deeper loyalty.
• Strategies to create meaningful experiences that set your brand apart.

Doing customer experience the right way can transform your business and enrich the lives of the people you service. Don’t leave it to chance.