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Summary About Communication and Delivering Value:
In business, your primary focus should be the value you provide to your customers. Value is what makes people trade their money for a service or a product. Money is simply an echo of value. It’s the thunder to values’ lightning. The one-million-dollar question remains, how do you communicate and deliver real value?
Employee experience fuels customer experience. When your employees feel like they are part of a team, a mission, and something bigger than themselves. They are respected, honored, and cared about by the leadership; it makes a huge difference in making the customer experience better.
During this DoingCXRight episode, Bob Burg shares nuggets of wisdom on how to improve your employee experience and communicate real value to customers.
Key Talking Points:
[00:42] Getting to know Bob Burg
[01:52] The definition of employee experience according to Bob
[03:17] What is effective communication and giving value to your words?
[10:06] One thing that Bob has done as a leader that we can replicate
[11:59] Advice for leaders who want to improve their communication, especially during this Covid pandemic
[15:45] How to measure effectiveness
[17:40] Bob’s message to CEOs and leaders
[21:10] Bob’s message to this younger self
“Nobody is going to buy from you because you have a quota to meet. They’re not going to buy from you because you need the money, or because you’re a nice person. They’re going to buy from you because they believe there’ll be better off by doing so than by not doing so which is why the value needs to be the focus the value you’re giving to another person.”
“Money is simply an echo of value.”
“People do things for their reasons, not our reasons.”
“We need to be inwardly motivated, and outwardly focused.”
“The best way to give someone an attribute is to impute it to them.”- Winston Churchill
“Great leadership is about the other person. It’s about Touching Lives with great value. It’s about that person’s life being better as a result of you being part of it.”
About Bob Burg:
Bob is a Hall of Fame Keynote Speaker and Bestselling Coauthor of “The Go-Giver.” Founder of “The Go-Giver Success Alliance.” For 30 years, he’s helped companies, sales leaders, and their teams to communicate their value, sell at higher prices with less resistance, and grow their businesses based on endless referrals more effectively.