Some companies invest in Customer Experience (CX) as an afterthought. Other brands dedicate resources to creating customer excellence. They purposely allocate budgets to build and expand a CX team. They measure customer satisfaction and related KPIs daily. Then they close the loop to fix identified customer pain points.
These are the companies we know well. We can attribute their success to their ability to take employee and customer experience seriously. Moreover, they deliver on their promises.
Customer-Centric Leaders in Their Own Words
In the fantastic video below, CEOs demonstrates this point. The impactful messages in the video come from Steve Jobs (Apple), Richard Branson (Virgin), Jeff Bezos (Amazon), Tony Hsieh (Zappos), Gary Vaynerchuk (VaynerMedia) and others.
I highly recommend you show Michel Falcon’s video at company meetings. In addition to providing inspiration, it helps you to build a more customer-centric culture. Leverage the video and these quotes with top management to demonstrate the importance of investing in customer experience programs.
Examples like these show how doing CX right contributes to revenue growth, customer loyalty, and employee retention.
It’s not just a hunch – it’s a fact! Hear it directly from the experts 👇🏻
Customer Experience Strategies Make a Difference
To learn new strategies and build a customer experience culture, read some of our recent articles.
We tackle fundamentals in How To Walk The CX Talk. In response to a frequently asked question, we discuss Where Should CX Sit At The Table. Further, we look at the connection between culture and customer experience in the article, Culture Is Your Brand.
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*All opinions expressed on the DoingCXRight Blog and site pages are the authors’alone and do not reflect the opinions of or imply the endorsement of employers or other organizations.