Some companies consider investing in Customer Experience (CX) as an afterthought, while other brands dedicate resources towards creating customer excellence. They purposely allocate budgets to building and expanding a CX team, measuring customer satisfaction every day and related KPIs, and closing the loop to fix identified customer pain points.
These are the companies we know very well whose success is attributed to their taking both employees and customer experience seriously and delivering on their promises. Below is a fantastic video that demonstrates this point. It includes impactful messages from Steve Jobs (Apple), Richard Branson (Virgin), Jeff Bezos (Amazon), Tony Hsieh (Zappos), Gary Vaynerchuk (VaynerMedia) and others.
I highly recommend you show Michel Falcon’s video at company meetings to build a more customer-centric culture. Leverage the video and the incredible quotes with top management to demonstrate the importance of investing in customer experience programs and how DoingCXRight contributes to revenue growth, customer loyalty, and employee retention. It’s not just a hunch. It’s a fact! Hear it directly from the experts 👇🏻
If you are interested in learning more about new strategies and building a customer experience culture, read some of our past articles such as: How To Walk The CX Talk, Culture Is Your Brand, and Where Should CX Sit At The Table.
Like this article? We’d appreciate you sharing with others so they can benefit. Sign Up for our newsletter to continue learning how to increase your skills and transform your organization! When you register now, you will get free access to our whitepaper on how to go from CX Novice to CX Expert.
*All opinions expressed on the DoingCXRight Blog and site pages are the authors’alone and do not reflect the opinions of or imply the endorsement of employers or other organizations.