Improving Communication and Rehumanizing Business Through Videos

by | Apr 24, 2022 | DoingCXRight®‬ Podcast | 0 comments

Business success is dependent on effective communication with customers and employees. Videos are proving to be a powerful way to increase connections and conversions better than plain, typed-out text and email messages.

My guest Ethan Beute, Author, and Chief Evangelist at BombBomb, and I discuss best practices for leveraging videos to elicit positive emotions, enhance relationships and rehumanize business as a brand differentiator.

We talk about tactics to leverage videos to turn dissatisfied customers (detractors) into brand advocates (promoters) and improve a company culture where people feel a sense of belonging, included and appreciated.

 

About Ethan Beute ~Rehumanizing Business Through Videos

Ethan is the VP of Marketing at BombBomb, a software company that helps people in all kinds of businesses and industries communicate more clearly, connect more effectively, and convert at a higher rate through simple video messages. Prior to that: more than a dozen years running marketing for local television stations on-air and online.

Specialty Short List:
🔬 Marketing strategist. Messaging specialist. Branding enthusiast.
🎓 Educator – content writer, producer, and editor; speaker and presenter.
📙 Amazon/B&N Bestselling Author – Rehumanize Your Business (Wiley, 2019).
📒 WSJ Bestselling Author – Human-Centered Communication (Fast Company Press, 2021).
🎧 Podcast host – The Customer Experience Podcast.
🎯 Multi-channel and multi-media campaign builder.

LinkedIn, Twitter,  Website

Press Play To WATCH Interview:

Check out Ethan’s “The Customer Experience Podcast” with Stacy Sherman as a featured guest >HERE.

 

We talk about:

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*All views expressed are Stacys and do not reflect the opinions of or imply the endorsement of employers or other organizations.

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