Business success is dependent on effective communication with customers and employees. Videos are proving to be a powerful way to increase connections and conversions better than plain, typed-out text and email messages.
My guest Ethan Beute, Author, and Chief Evangelist at BombBomb, and I discuss best practices for leveraging videos to elicit positive emotions, enhance relationships and rehumanize business as a brand differentiator.
We talk about tactics to leverage videos to turn dissatisfied customers (detractors) into brand advocates (promoters) and improve a company culture where people feel a sense of belonging, included and appreciated.
About Ethan Beute ~Rehumanizing Business Through Videos
Ethan is the VP of Marketing at BombBomb, a software company that helps people in all kinds of businesses and industries communicate more clearly, connect more effectively, and convert at a higher rate through simple video messages. Prior to that: more than a dozen years running marketing for local television stations on-air and online.
Specialty Short List:
🔬 Marketing strategist. Messaging specialist. Branding enthusiast.
🎓 Educator – content writer, producer, and editor; speaker and presenter.
📙 Amazon/B&N Bestselling Author – Rehumanize Your Business (Wiley, 2019).
📒 WSJ Bestselling Author – Human-Centered Communication (Fast Company Press, 2021).
🎧 Podcast host – The Customer Experience Podcast.
🎯 Multi-channel and multi-media campaign builder.
Press Play To WATCH Interview:
Check out Ethan’s “The Customer Experience Podcast” with Stacy Sherman as a featured guest >HERE.
We talk about:
- The employee experience (EX) and customer experience (CX) intersection.
- The role of video in EX and CX communication (one of my favorite topics)
- The heart and science approach to interest in CX
- Why Stacy spends nights and weekends on elevating the customer-centric culture
- and much more.