Doing CX Right Blog

Marketing & Branding

Should The Chief Customer Officer Oversee Marketing?

Brands are restructuring so that Marketing reports to the Customer Experience Leader. Why is this shift happening now – and will it stick?

Is CX & Marketing the same? Is Customer Experience the new Marketing? Stacy Sherman and Colin Shaw solve the great debate. Read summary now.

Are you listening & responding to what customers say on social media? Learn how to gain a competitive edge by leveraging “voice of customer.”