by Stacy Sherman | Jun 3, 2018 | Podcasts
Human Factors International (HFI) interviewed Stacy Sherman about her achievements in designing best-in-class online buying experiences while working at Verizon. Stacy explains that the key to success is focussing on user experiences (UX) and a holistic test and learn approach to positively impact customer experiences (CX). Learn about how Stacy makes it easier for online shoppers to order products and services as well as enable existing customers to upgrade and add-on services with ease.
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by Stacy Sherman | May 8, 2018 | Digital, Mobile & UX
The number of digital buyers continues to rise every year. “In 2017, an estimated 1.66 billion people worldwide purchased goods online. During the same year, global e-retail sales amounted to 2.3 trillion U.S. dollars, and projections show growth of up to 4.48 (more…)
by Stacy Sherman | Apr 18, 2018 | Personas & Journey Mapping
Many companies strive to achieve high customer satisfaction scores but end up falling short of their goals. One reason is that business teams focus on single parts of the customer journey instead of taking a (more…)
by Stacy Sherman | Mar 19, 2018 | Personas & Journey Mapping
As discussed in “Make It Easy To Get Help,” it’s essential that companies focus on creating great experiences not just at the beginning of their buying journey but post-purchase too. Customers often need support in setting up and using a new product (more…)
by Stacy Sherman | Feb 20, 2018 | Retention & Loyalty
Most people enjoy receiving gifts on their birthdays. They get a sense of joy when their favorite brands give them monetary awards. It is a smart business strategy that builds brand loyalty but only if done authentically and without requiring customer actions (more…)
