by Stacy Sherman | Jan 5, 2020 | Company Culture & Employees, Featured Blog
While there are many ways to create positive emotions to fuel brand trust, loyalty, and referrals, customer satisfaction starts with employees first. When employees are genuinely happy, it transfers to customers regardless of industry or location in the world. I know this first hand having worked at Global companies for over 20 years and from interviewing people during my business and personal travels. There are few individuals that stand out from my recent trip as they reinforce what I always say: People make the difference and serve as a brand differentiator.
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by Stacy Sherman | Jan 16, 2018 | Retention & Loyalty
No company is perfect. Inevitably, employees will make mistakes. The impact of those mistakes on brand image is not necessarily related to WHAT happens as much as HOW employees handle a problem.
I encountered a situation that reinforces the importance of customer experience an how employee engagement matters!. (more…)
by Stacy Sherman | Jan 10, 2018 | Retention & Loyalty
Loyalty programs are a great way for companies to entice people to buy again and again. Customers continue to subscribe and purchase when they can earn points that are redeemable for products and services they perceive as (more…)
