Business success is dependent on effective communication with customers and employees. Videos are proving to be a powerful way to increase connections and conversions better than plain, typed-out text and email messages.
My guest Ethan Beute, Author, and Chief Evangelist at BombBomb, and I discuss best practices for leveraging videos to elicit positive emotions, enhance relationships and rehumanize business as a brand differentiator.
We talk about tactics to leverage videos to turn dissatisfied customers (detractors) into brand advocates (promoters) and improve a company culture where people feel a sense of belonging, included and appreciated.
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About Ethan Beute ~Rehumanizing Business Through Videos
Ethan is the VP of Marketing at BombBomb, a software company that helps people in all kinds of businesses and industries communicate more clearly, connect more effectively, and convert at a higher rate through simple video messages. Prior to that: more than a dozen years running marketing for local television stations on-air and online.
Specialty Short List:
🔬 Marketing strategist. Messaging specialist. Branding enthusiast.
🎓 Educator – content writer, producer, and editor; speaker and presenter.
📙 Amazon/B&N Bestselling Author – Rehumanize Your Business (Wiley, 2019).
📒 WSJ Bestselling Author – Human-Centered Communication (Fast Company Press, 2021).
🎧 Podcast host – The Customer Experience Podcast.
🎯 Multi-channel and multi-media campaign builder.
Check out Ethan’s “The Customer Experience Podcast” with Stacy Sherman as a featured guest >HERE.
We talk about:
- The employee experience (EX) and customer experience (CX) intersection.
- The role of video in EX and CX communication (one of my favorite topics)
- The heart and science approach to interest in CX
- Why Stacy spends nights and weekends on elevating the customer-centric culture
- and much more.
About Stacy Sherman: Founder of Doing CX Right®
An award-winning certified marketing and customer experience (CX) corporate executive, speaker, author, and podcaster, known for DoingCXRight®. She created a Heart & Science™ framework that accelerates customer loyalty, referrals, and revenue, fueled by engaged employees and customer service representatives. Stacy’s been in the trenches improving experiences as a brand differentiator for 20+ years, working at companies of all sizes and industries, like Liveops, Schindler elevator, Verizon, Martha Steward Craft, AT&T++. Stacy is on a mission to help people DOING, not just TALKING about CX, so real human connections & happiness exist. Continue reading bio >here.