Leveraging Social Media For Customer Service & Competitive Insights

Leveraging Social Media For Customer Service & Competitive Insights

Doing CX Right podcast show on Spotify with host Stacy Sherman
Doing Customer Experience (CX) Right Podcast - Hosted by Stacy Sherman
Doing CX Right podcast show on iHeart Radio with host Stacy Sherman

Are you using social media to build customer relationships, enhance customer service and gain competitive insights? Madalyn Sklar, a digital marketing expert with 25 years of experience, starting in the early days of the internet (before social media was a thing), provides customer experience tactics that you likely never knew. Huffington Post has named Madalyn one of 50 Women Entrepreneurs to follow.

Known as a Tattoo-wearing social media evangelist, Madalyn has progressed and kept up with the ever-changing times with a constant-learner mindset. She explains how social media marketing is the best way to build leads and brand advocates. She also shares actionable ways that you can create conversations to build a community and drive engagement.

During this episode, you’ll learn:

  • Madalyn’s motivation to teach
  • What customer experience means in the digital and social media landscape
  • Why business leaders cannot ignore social media
  • How personalized messaging is superior to canned messages and best practices
  • Why social listening is so important and helpful tools  
  • Ways to humanize your business through social conversations 


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About Madalyn Sklar

Mission: help people across the globe optimize their Twitter strategy, one tweet at a time.

*Ranked #1 Social Media Power Influencer in Houston, TX
*50 Must-Follow Women Entrepreneurs - Huffington Post
*50 Incredible Women in Marketing to Follow - Search Engine Journal
*Top 100 Digital Marketers (#21) - Brand 24
*Speaker at Social Media Marketing World - 2016, 2017, 2018, 2019

"I am very passionate about one thing: teaching people (entrepreneurs, marketers, etc) how to achieve rockstar results with their social media, especially Twitter. And I inspire them to take action and "Just Do It." I achieve this by developing strategies that work. My motto is "Work Smarter Not Harder." I live by this and teach it to others every day.

In 1996 I founded GoGirlsMusic which grew into the oldest & largest online community of female musicians. I basically started a social network before we knew what that was.

Also in 1996 I became one of the first web designers in Houston, TX, helping businesses big and small dive into the dot com world.

I was blogging before it was cool in 2000. I live tweeted at a large conference in 2008 before most people had heard of Twitter. And today I host a large Twitter chat where each week we come together to share helpful tips and advice.

My eagerness to share years of accumulated knowledge and insights makes me one of the most in demand speakers at conferences, panels, podcasts, webinars and colleges. I have been a guest speaker at SXSW, Social Media Marketing World, Houston Social Media Day, Houston Social Media Breakfast, Houston Community College and international TV network Al Jazeera, just to name a few.

Despite my busy schedule, you can find me every Thursday at 1pm ET hosting the popular #TwitterSmarter Twitter chat where we connect, learn and share Twitter tips. I also co-host the All Things Audio podcast with Suze Cooper.

The best way to connect with me is on Twitter @MadalynSklar or through my website. "

About Stacy Sherman: Founder of Doing CX Right®‬

An award-winning certified marketing and customer experience (CX) corporate executive, speaker, author, and podcaster, known for DoingCXRight®. She created a Heart & Science™ framework that accelerates customer loyalty, referrals, and revenue, fueled by engaged employees and customer service representatives. Stacy's been in the trenches improving experiences as a brand differentiator for 20+ years, working at companies of all sizes and industries, like Liveops, Schindler elevator, Verizon, Martha Steward Craft, AT&T++.   Stacy is on a mission to help people DOING, not just TALKING about CX, so real human connections & happiness exist. Continue reading bio >here.