Design is a key differentiator when creating products and customer experiences. While price matters, it is not the only criteria and sometimes irrelevant when making purchase decisions. As an example, I recently bought (more…)
The number of digital buyers continues to rise every year. “In 2017, an estimated 1.66 billion people worldwide purchased goods online. During the same year, global e-retail sales amounted to 2.3 trillion U.S. dollars, and projections show growth of up to 4.48 (more…)
Human Factors International Interviews Stacy Sherman about UX Best Practices and Achieving CX Success
Human Factors International (HFI) interviewed Stacy Sherman about her achievements in designing best-in-class online buying experiences while working at Verizon. Stacy explains that the key to success is focussing on user experiences (UX) and a holistic test and learn approach to positively impact customer experiences (CX). Learn about how Stacy makes it easier for online shoppers to order products and services as well as enable existing customers to upgrade and add-on services with ease.