Improving Communication & Re-humanizing Business Through Videos

Improving Communication & Re-humanizing Business Through Videos

Doing CX Right podcast show on Spotify with host Stacy Sherman
Doing Customer Experience (CX) Right Podcast - Hosted by Stacy Sherman
Doing CX Right podcast show on iHeart Radio with host Stacy Sherman

Business success is dependent on effective communication with customers and employees. Videos are proving to be a powerful way to increase connections and conversions better than plain, typed-out text and email messages.

My guest Ethan Beute, Author, and Chief Evangelist at BombBomb, and I discuss best practices for leveraging videos to elicit positive emotions, enhance relationships and rehumanize business as a brand differentiator.

We talk about tactics to leverage videos to turn dissatisfied customers (detractors) into brand advocates (promoters) and improve a company culture where people feel a sense of belonging, included and appreciated.

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About Ethan Beute ~Rehumanizing Business Through Videos

Ethan is the VP of Marketing at BombBomb, a software company that helps people in all kinds of businesses and industries communicate more clearly, connect more effectively, and convert at a higher rate through simple video messages. Prior to that: more than a dozen years running marketing for local television stations on-air and online.

Specialty Short List:
🔬 Marketing strategist. Messaging specialist. Branding enthusiast.
🎓 Educator – content writer, producer, and editor; speaker and presenter.
📙 Amazon/B&N Bestselling Author – Rehumanize Your Business (Wiley, 2019).
📒 WSJ Bestselling Author – Human-Centered Communication (Fast Company Press, 2021).
🎧 Podcast host – The Customer Experience Podcast.
🎯 Multi-channel and multi-media campaign builder.

LinkedIn, Twitter,  Website


Check out Ethan’s “The Customer Experience Podcast” with Stacy Sherman as a featured guest >HERE.

We talk about:

About Stacy Sherman: Founder of Doing CX Right®‬

An award-winning certified marketing and customer experience (CX) corporate executive, speaker, author, and podcaster, known for DoingCXRight®. She created a Heart & Science™ framework that accelerates customer loyalty, referrals, and revenue, fueled by engaged employees and customer service representatives. Stacy’s been in the trenches improving experiences as a brand differentiator for 20+ years, working at companies of all sizes and industries, like Liveops, Schindler elevator, Verizon, Martha Steward Craft, AT&T++.   Stacy is on a mission to help people DOING, not just TALKING about CX, so real human connections & happiness exist. Continue reading bio >here.

Differentiating Brands Far Beyond Price

Differentiating Brands Far Beyond Price

Originally posted by

How do you truly differentiate yourself as a business?

If your thinking goes straight to your product, features, or pricing, you need to dig a little deeper.

True differentiation occurs far beyond that.

It involves a marriage between the employee experience (EX) and customer experience (CX). And it all begins with gathering employee feedback alongside customer feedback.

The old way of going to market involved designing a product, throwing it out there, putting some sales and marketing muscle behind it, and hoping it sticks. The new approach is to start with the customer by doing a concept validation before investing in a big idea. But you need to take the concept to your employees, too.

Today’s guest on The Customer Experience Podcast, Stacy Sherman, tells you how. And she’s got a “heart and science” approach to the process.

Stacy is the Head of Customer Experience and Employee Engagement at Schindler Elevator and the Founder at DoingCXRight. With a background in account management and years of customer experience coaching, she talks about using the EX/CX intersection to market.

We discuss…

 How Stacy views customer experience
 How employee experience relates to employee engagement
 What effective co-creation looks like
 How video promotes engagement
 Why video delivers heart and feeling better


Differentiating Far Beyond Product, Features, or Price

Listen to the entire conversation with Stacy Sherman below. Please comment below and share your views.



DoingCXRight Podcast Featuring Stacy Sherman

Video Highlights: Differentiating Far Beyond Product, Features, or Price


1. Definition of CX



2. Employee Experience and Employee Engagement



3. The New Way: Co-Creation



4. Why Video for EX and CX



5. Heart and Feeling with Video