Improving Customer Experiences Leveraging Social Media

5 Ways To Use Social Media To Improve Customer Experiences

Social Media is a proven, valuable tactic to increase brand awareness, product interest, and website traffic. Having managed social media campaigns for top brands over the years as well as leveraging social platforms for my blog, I can unequivocally say that social media marketing works. While the benefits of social media marketing may be common knowledge, some business leaders don’t realize and capitalize on social media as a useful source of “voice of customer” (VOC) data. Continue Reading →

Website Optimization and Customer Experience (CX) by Stacy Sherman

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Mobile applications have changed the way people shop and buy.  Consumers love apps for convenience and unique features, while companies benefit from the ability to easily engage with people and reward loyal customers. A great example of this is

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