How To Humanize Business While Going Digital during COVID-19

How To Humanize Business While Going Digital during COVID-19

As we live through the COVID-19 pandemic, I’ve continued my journey talking to people around the world to understand how are they coping, staying calm and productive in business. So many people have had to become digitally savvy overnight and employees are under pressure to pivot online very quickly. Event planning companies are a perfect example of having to shift strategies for business continuity. Those who adapt rapidly while sustaining customer satisfaction are the ones most likely to succeed in 2020 and beyond.

MEET VUK VUKANOVIC

Vuk is a Customer Relationship Executive at Awards International, where he coordinates Masterclasses and different events focussed on CX, EX, Complaint Handling, Digital Experience, Business Excellence and more across different business sectors. When not at work, Vuk is finishing his studies in Business Economics and preparing his bachelor thesis on “The Importance of Transparency in Business Awards.”

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How To Shift Your Strategy Without Hindering CX

How To Shift Your Strategy Without Hindering CX

The coronavirus outbreak has changed the way we live. It’s impacting people very differently, which fascinates me. I decided to take my passion for understanding and studying human behaviors to the next level for a greater purpose. As the pandemic spreads, I’ve been interviewing people around the world to learn about their experiences and strategy to cope, stay calm, and productive. My goal for publishing a collection of stories is to spread great ideas and inspire others to achieve happiness at a time we need it most.

My first article was about silver linings and what people are personally accomplishing that they may not have if the pandemic never happened. My second article was more business strategy focussed, which featured a Doctor who transitioned his NY psychiatric practice from in-person therapy to ONLINE in ONE WEEK! We spoke about how technology has helped him pivot while still humanizing business, and much more.

Today, I’m featuring another successful entrepreneur who is surviving the economic downturn by shifting his strategy while sustaining a customer-first company culture.

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How To Quickly Pivot To An Online Business Without Sacrificing CX

How To Quickly Pivot To An Online Business Without Sacrificing CX

Since the coronavirus outbreak started, companies have had to shift their strategies to keep their employees and customers safe. Business owners and managers are making difficult decisions and acting fast to adapt to the current unpredictable and challenging time.

I’ve been curious about how leaders are implementing changes without negatively affecting their staff and customer experiences. I interviewed several people across different industries who are known for HUMANIZING BUSINESS. My goal is to provide helpful tips for people migrating to an online business, remote workforce and other ways of operating in a new environment. The following is my first article of a series.

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How To Humanize Customer Experiences In The Digital Age

How To Humanize Customer Experiences In The Digital Age

Not too long ago, consumers had to drive to a retail store to purchase what they wanted. Customer experience (CX) had a different meaning. The launch of digital apps and websites significantly changed our lives offering more convenience, time savings, expanded product choices, and easier access to offers and promotions. Though there are a lot of advantages to digital shopping, it’s harder for companies to differentiate their brands. Easy ordering and on-time delivery are customary. Free shipping and simple return processes are the norms. When it does not go as expected, then customers get irate, and satisfaction scores decline. So then…. Continue Reading →

5 Ways To Use Social Media To Improve Customer Experiences

5 Ways To Use Social Media To Improve Customer Experiences

Social Media is a proven, valuable tactic to increase brand awareness, product interest, and website traffic. Having managed social media campaigns for top brands over the years as well as leveraging social platforms for my blog, I can unequivocally say that social media marketing works. While the benefits of social media marketing may be common knowledge, some business leaders don’t realize and capitalize on social media as a useful source of “voice of customer” (VOC) data. Continue Reading →