Proving the ROI of Customer Experience Initiatives

Proving the ROI of Customer Experience Initiatives

Doing CX Right podcast show on Spotify with host Stacy Sherman
DoingCXRight-Podcast-on-Amazon-with-host-Stacy-Sherman.
Doing Customer Experience (CX) Right Podcast - Hosted by Stacy Sherman
Doing CX Right podcast show on iHeart Radio with host Stacy Sherman

What does it really take to do customer experience right in your organization? How can you get leadership buy-in and prove ROI?

Host Stacy Sherman poses these questions to international customer experience leader Gregorio Uglioni, drawing on his in-the-trenches experience across healthcare and banking sectors.

You’ll hear simple yet powerful ways to build empathy, break silos, and drive measurable CX impact starting small, along with practical tips to “pull people in” through motivation vs. pushing. Take notes, as there are a lot of gems and lessons in this episode.

 

Customer Experience (CX) Topics Discussed: 

– The meaning of “doing CX right” – creating human connections and value (2:25)  

– Whether business leaders have properly invested in CX (3:52)

– Getting leadership buy-in by starting small and proving ROI (5:18) 

– Specific examples of how to start small with CX initiatives (6:37)

– Showing the revenue impact of reducing customer churn (10:20) 

– The power of displaying customer feedback visually (11:15)

– Aligning CX across departments like marketing and operations (13:35)

– Breaking silos through customer journey mapping (15:33)

– Leadership advice on “pulling people in” vs. pushing them (20:50)

– The key reminder for CEOs – “it’s human to human” (21:53)  

– The importance of resilience in driving CX change (22:52)

– Advice to his younger self on defining goals but being flexible (23:51)

 

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About Gregorio Uglioni:

Gregario is an accomplished CX leader based in Switzerland with experience across healthcare, banking, and other industries. Known for his passion for human-centered transformation and soccer, he combines these interests through his work, podcast “CX Goalkeeper”, and speaking engagements. Gregario currently works in hospital administration focusing on patient and employee experience. 

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About Stacy Sherman: Founder of Doing CX Right®‬

Customer experience and marketing global keynote speaker, LinkedIn Learning instructor, author, advisor, and host of the award-winning DoingCXRight podcast. Known for her Heart & Science™ framework that helps you gain profitable clients and brand loyalty–fueled by an empowered workforce. Stacy’s been walking the talk for 25 years as a strategist and practitioner at companies of all sizes and industries, i.e., Liveops, Verizon, Schindler Elevator Corp, Wilton Brands, and AT&T. She’s also a board advisor at multiple universities, featured in Forbes and other top-rated publications.

Her Why: To cultivate loyal relationships and meaningful experiences that enrich people’s lives. Contact Stacy about DOING Customer Experience (CX) and Service Right. Continue reading bio >here.

Keyword themes: #DoingCXRight #podcastbusiness #customerservice #contactcenter #marketing Return on Invesntment

Enriching Customer Interactions: the Balance of Personalization and Data Privacy

Enriching Customer Interactions: the Balance of Personalization and Data Privacy

Doing CX Right podcast show on Spotify with host Stacy Sherman
DoingCXRight-Podcast-on-Amazon-with-host-Stacy-Sherman.
Doing Customer Experience (CX) Right Podcast - Hosted by Stacy Sherman
Doing CX Right podcast show on iHeart Radio with host Stacy Sherman

Feeling Stuck Balancing Customer Personalization and Data Privacy?

It’s a dilemma many face: how to offer tailored customer experiences without crossing data privacy boundaries. In this episode, you’ll hear customer service experts Stacy Sherman and author Greg Kihlström as they unravel this complex issue of data compliance and Customer service excellence.

Gain Actionable Insights from “House of the Customer”

This Doing CX Right Podcast episode will help you  acquire practical and tested strategies from Greg’s acclaimed book, “House of the Customer.” Learn how to build a business that respects customer data privacy yet doesn’t compromise on delivering exceptional customer experiences.

With the insights shared, you’ll be able to solve current personalization and data privacy challenges and pave the way for your brand to emerge as a trusted and respected frontrunner in the industry.

Show Topics and Customer Experience (CX) Takeaways: 

  • Greg’s background in marketing led him to explore customer service and its intersection with technology, including consumer data privacy.
  • The seven principles of the “House of the Customer” include processes and systems (roof), business objectives and outcomes (walls), and the agile customer-centric culture (foundation), as well as understanding, serving, and listening to customers (pillars).
  • Involving employees in the CX process is essential as the relationship between happy employees and satisfied customers is closely linked.
  • Personalization and customer data privacy are important in modern marketing, and finding the right balance is crucial.
  • Brands need to be transparent about their customer data usage and ensure that the data collected is relevant to the personalized content and offers provided.
  • Feedback is a gift; leaders must embrace it for personal and professional growth.
  • Start small, embrace a culture of experimentation, and learn from experiences to achieve CX success.
  • Greg is optimistic about AI technology and believes that as it evolves, humanity will catch up to its challenges.
  • Greg would emphasize the value of continuous learning and research to his younger self if he could go back in time.

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About Greg Kihlstorm:  

An author, speaker, and entrepreneur known for his expertise in marketing technology and customer experience. A two-time CEO, he has successfully spearheaded and sold ventures to industry leaders. He has collaborated with global brands such as Adidas and Coca-Cola and serves as a faculty member at the Association of National Advertisers.

An Agile Certified Coach and prolific writer, Kihlström is the brain behind the best-selling book “House of the Customer” and the popular podcast “The Agile Brand with Greg Kihlström”. Recognized as a top thought leader by Thinkers 360, he is a frequent contributor to renowned publications and a sought-after speaker at global industry events.

Learn more on his website

About Stacy Sherman: Founder of Doing CX Right®‬

Customer experience and marketing global keynote speaker, journalist, co-author of two books, advisor, and host of the award-winning DoingCXRight podcast. Known for her Heart & Science™ framework that helps you gain profitable clients and brand loyalty–fueled by an empowered workforce. Stacy’s been walking the talk for 25 years as a strategist and practitioner at companies of all sizes and industries, i.e., Liveops, Verizon, Schindler Elevator Corp, Wilton Brands, and AT&T. She’s also a board advisor at multiple universities, featured in Forbes and other top-rated publications.

Her Why: To cultivate loyal relationships and meaningful experiences that enrich people’s lives. Contact Stacy for DOING Customer Experience (CX) and Service Right, not just TALKING about it. Continue reading bio >here.

Keyword themes: #DoingCXRight #podcastbusiness #customerservice #contactcenter #dataprivacy #compliance #datasecurity #customerdata #consumerdata #marketing

Creating Memorable & Personalized Customer Experiences At Scale

Creating Memorable & Personalized Customer Experiences At Scale

Doing CX Right podcast show on Spotify with host Stacy Sherman
DoingCXRight-Podcast-on-Amazon-with-host-Stacy-Sherman.
Doing Customer Experience (CX) Right Podcast - Hosted by Stacy Sherman
Doing CX Right podcast show on iHeart Radio with host Stacy Sherman

Nurturing Customer Relationships At Scale

How often do you get a handwritten letter in the mail? When you do receive a personalized letter, how does it make you feel? You likely remember it and may even look at the message longer than a quick text or email that’s buried in your inbox. This episode of Doing CX Right is about leaving a lasting impression, nurturing customer relationships, and being memorable to grow your company at scale and retain customers and employees, too.

Featured guest David Wachs is a serial entrepreneur. His latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen.  He’s changing how people interact and connect while also driving more appreciation and gratitude on a massive scale. 

While Doing CX Right podcast is typically brand-agnostic, David’s business model is appealing and recommended because it’s about humanizing business in a simple and effective way. Creating more memorable experiences for your customers, work teams, business partners, and others must be intentional. It doesn’t happen by accident. So, listen to the show and take notes, as there are a lot of actionable gems shared.

This episode of DoingCXRight with Stacy Sherman answers the following questions about customer relationships …and more:

  1. How can I personalize the customer experience in a high-tech world?
  2. What is the value of a handwritten note to achieve business goals?
  3. How can I proactively nurture customer relationships even when mistakes happen?
  4. Why is personalization essential for customer experience success?
  5. How can I increase employee loyalty on CX day, Customer Service Week, and beyond?

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About David Wachs ~Nurturing Customer Relationships At Scale

David Wachs is the Founder and CEO of Handwrytten, a platform for writing and sending handwritten notes at scale. He is a serial entrepreneur and frequent speaker on marketing technology. Previously, David was the Founder and President of Cellit.

Connect with him on LinkedIn + Website

About Stacy Sherman: Founder of Doing CX Right®‬

An award-winning certified marketing and customer experience (CX) corporate executive, speaker, author, and podcaster, known for DoingCXRight®. She created a Heart & Science™ framework that accelerates customer loyalty, referrals, and revenue, fueled by engaged employees and customer service representatives. Stacy’s been in the trenches improving experiences as a brand differentiator for 20+ years, working at companies of all sizes and industries, like Liveops, Schindler elevator, Verizon, Martha Steward Craft, AT&T++.   Stacy is on a mission to help people DOING, not just TALKING about CX, so real human connections & happiness exist. Continue reading bio >here.

How To Humanize Customer Experiences In The Digital Age

How To Humanize Customer Experiences In The Digital Age

Not too long ago, consumers had to drive to a retail store to purchase what they wanted. Customer experience (CX) had a different meaning. The launch of digital apps and websites significantly changed our lives offering more convenience, time savings, expanded product choices, and easier access to offers and promotions. Though there are a lot of advantages to digital shopping, it’s harder for companies to differentiate their brands. Easy ordering and on-time delivery are customary. Free shipping and simple return processes are the norms. When it does not go as expected, then customers get irate, and satisfaction scores decline. So then…. Continue Reading →