Doing CX Right Blog

Marketing & Branding

Is customer experience replacing advertising at biggest brands?

There’s a trend happening. Advertising and marketing budgets are shifting to customer experience innovation. Read and apply best practices.

Brands are restructuring so that Marketing reports to the Customer Experience Leader. Why is this shift happening now – and will it stick?

Is CX & Marketing the same? Is Customer Experience the new Marketing? Stacy Sherman and Colin Shaw solve the great debate. Read summary now.

Are you listening & responding to what customers say on social media? Learn how to gain a competitive edge by leveraging “voice of customer.”