Doing Customer Service Right in 2022 and Beyond

Doing Customer Service Right in 2022 and Beyond

Doing CX Right podcast show on Spotify with host Stacy Sherman
DoingCXRight-Podcast-on-Amazon-with-host-Stacy-Sherman.
Doing Customer Experience (CX) Right Podcast - Hosted by Stacy Sherman
Doing CX Right podcast show on iHeart Radio with host Stacy Sherman
Doing CX Right podcast show on Spotify with host Stacy Sherman
DoingCXRight-Podcast-on-Amazon-with-host-Stacy-Sherman.
Doing Customer Experience (CX) Right Podcast - Hosted by Stacy Sherman
Doing CX Right podcast show on iHeart Radio with host Stacy Sherman

Watch Stacy Sherman’s Interview on Youtube

About Jeff Toister:

An author, consultant, and trainer who helps organizations develop customer-focused cultures including creating customer service vision statements, employee engagement strategies, and service culture assessments. Over 1,000,000 people have taken one of his video-based training courses on LinkedIn Learning. Learn more about Jeff: Website,  Books, Instagram,  Facebook,  X,  LinkedIn

About Stacy Sherman: Founder of Doing CX Right℠‬

An award-winning certified marketing and customer experience (CX) corporate executive, speaker, author, and podcaster, known for Doing CX Right℠She created a Heart & Science℠ framework that accelerates customer loyalty, referrals, and revenue, fueled by engaged employees and customer service representatives. Stacy’s been in the trenches improving experiences as a brand differentiator for 20+ years, working at companies of all sizes and industries, like Liveops, Schindler elevator, Verizon, Martha Steward Craft, AT&T++.   Stacy is on a mission to help people DOING, not just TALKING about CX, so real human connections & happiness exist. Continue reading bio >here.

Minimizing ‘Red Tape’ to Deliver Better Experiences

Minimizing ‘Red Tape’ to Deliver Better Experiences

Doing CX Right podcast show on Spotify with host Stacy Sherman
DoingCXRight-Podcast-on-Amazon-with-host-Stacy-Sherman.
Doing Customer Experience (CX) Right Podcast - Hosted by Stacy Sherman
Doing CX Right podcast show on iHeart Radio with host Stacy Sherman

Podcast Summary About Reducing “Red Tape”

Have you heard of the term “red tape”? “Friction, sludge, no redeeming value” are some of the words associated with red tape in scholarly literature. Most people think of red tape pertaining just to government, yet also impacts business results.

For example, as a customer, have you ever had to decipher a bill you knew was incorrect and then try to get it fixed? It is difficult because organizations have dysfunctional and outdated rules, processes, redundant paperwork, wastefulness, and unnecessarily long wait times. The keyword is unnecessary.

Red tape is avoidable, which is the theme of my podcast episode featuring Stephanie Thum. She has spent the last year studying bureaucratic red tape from a customer experience perspective. While Red Tape is a customer problem, it has a tremendous impact on employee engagement and their ability to deliver customer excellence.

 Topics include:

  • What is bureaucratic ‘Red Tape?’ 
  • Why it’s a customer problem and obliterate employee experiences?
  • What are the root causes?
  • Is it all bad? How can change happen whereby leaders stop looking the other way to improve customer and employee loyalty?

There is one irrefutable fact.

The onus is on leaders to lead change, create high-performing efficient organizations and make decisions that contribute to employee satisfaction and retention. Red Tape stands in the way of reaching that goal.

Stephanie Thum

Practical-CX

Watch Stacy Sherman’s Interview on Youtube

More Highlights from Stephanie.

It has been argued that red tape is hardest on customers. But bureaucratic red tape has a compounded impact on employees. Most employees usually must administer red tape of some kind to customers. It’s their job to know the rules, communicate them, and enforce customer service policies or rules, for example. But then employees have rules, procedures, and processes of their own to deal with at work. Things like:

  • Rigid hierarchy.

  • Piles of paperwork to get reimbursed for travel expenses.

  • More piles of paperwork to get approval for a training seminar.

  • Rules that make it hard to get a promotion.

  • Rules about communicating with colleagues in other departments.

  • Unnecessarily long processes to hire and fire.

  • Long requisition processes to get the materials to do a job.

Why Red Tape Is A Big Deal

Research has shown red tape can:

  • Create cognitive uncertainty for employees.

  • Send employees into rule-bending mode.

  • Lead to cheating or gaming performance data.

  • Make employees want to leave their jobs.

  • Lead to employees deliberately working against leadership.

  • Create job stress.

  • Cause mistakes from being overburdened.

  • Inhibit innovation and employee motivation.

  • Make employees feel powerless and alienated.

  • Slow down productivity.

  • Cause job dissatisfaction.

  • Impact performance.

  • Stand in the way of employee participation in organizational change.

Unfortunately, few leaders seem to want to do anything about the red tape that causes poor employee experiences. In fact, most seem to be looking the other way while the rules pile up.

Why Leaders Are Looking The Other Way

You might think that since red tape is a problem for employees, it’s a problem for leadership. But red tape is usually so deeply embedded in organizational culture that it isn’t on the radar as a trouble spot.

And there’s easy debate—too easy—about how red tape isn’t really a problem. Some people argue that red tape rules and burdensome processes are needed because they:

  • Reduce risk.

  • Create structure.

  • Create certainty.

  • Create a level playing field.

  • Preserve program integrity.

  • Repel cheaters.

  • Prevent fraud.

And they’re not necessarily wrong.

Structure can be a good thing. For example, a study of workers in Ghana showed that 50.3% found red tape to be a negative for job satisfaction while 49.7% said it was positive. So, some people do indeed prefer the structure of bureaucratic red tape in their work.

What Leaders Can Do To Reduce Red Tape

  • Measure employee perceptions of red tape. Scholars have developed and validated a scale that can help leaders to measure red tape perceptions among employees.

  • Conduct a sludge audit. Sludge audits help you to evaluate the time and related expenses of filling out forms, waiting for decisions, and repeating processes.

  • Streamline and automate processes. The streamlining work you do may have a ripple impact on customer experience, as well.

  • Apply rules consistently. Advocating for consistency in how rules are applied can reduce the cognitive uncertainty that causes employee job stress.

  • Be mindful of when, where, and how you’re creating rules. Are they really necessary? Are the rules created on top of more rules?

On The Upside

Leaders have many good reasons to consider the impact of administrative red tape on citizens, customers, and employees.

Some red tape may be good for reducing organizational risks and protecting stakeholder interests. However, there’s no denying what is in the research. Red tape can also have a detrimental impact on employees who are responsible for delivering services to customers.

In your quest to lead change, create great employee experiences, perhaps it is best to think of it like this: 
Red tape may not be a bad thing if it motivates you to innovate your processes.

So when you say employee experiences lead to great customer experiences, make sure you clearly express what the problems are and what can be done.

Back To Specifics

As customer experience professionals, we can’t be vague. Otherwise, it’s too easy to be viewed as part of the organization’s problems, instead of being viewed as part of the solution.

 

About Stephanie Thum

Consultant, writer, speaker, evangelist, researcher, a former practitioner in B2B and government. Recently published in the scholarly world. My Dictionary of U.S. Federal Government Customer Experience Terms, Phrases, and Acronyms: A Guide for Practitioners and Consultants, is listed as a top CX book of 2021 by Book Authority.

Stepanie’s website

Twitter  LinkedIn

About Stacy Sherman: Founder of Doing CX Right℠‬

An award-winning certified marketing and customer experience (CX) corporate executive, speaker, author, and podcaster, known for Doing CX Right℠She created a Heart & Science℠ framework that accelerates customer loyalty, referrals, and revenue, fueled by engaged employees and customer service representatives. Stacy’s been in the trenches improving experiences as a brand differentiator for 20+ years, working at companies of all sizes and industries, like Liveops, Schindler elevator, Verizon, Martha Steward Craft, AT&T++.   Stacy is on a mission to help people DOING, not just TALKING about CX, so real human connections & happiness exist. Continue reading bio >here.

Increasing Trust For Long Term Customer and Employee Relationships

Increasing Trust For Long Term Customer and Employee Relationships

Doing CX Right podcast show on Spotify with host Stacy Sherman
DoingCXRight-Podcast-on-Amazon-with-host-Stacy-Sherman.
Doing Customer Experience (CX) Right Podcast - Hosted by Stacy Sherman
Doing CX Right podcast show on iHeart Radio with host Stacy Sherman

Trust is a vital element of relationships. So, how do you build trust with employees and customers? How can you be a better leader to gain a sustainable competitive business advantage too?

Charles Green has studied and taught the science of becoming a trusted advisor for the last decade. He’s created the Trust Equation™, which includes four principles: credibility, reliability, intimacy, and self-orientation. We talk about these topics and actionable tactics from his books and seminars so that you can show up as your best authentic self and achieve real success.

Topics Include:

  • What does trust really mean and how you can be perceived as more genuine
  • What is Trust Formula is about and how to measure one’s trustworthiness
  • How to recover and regain trust when mistakes happen
  • The biggest myth about trust
  • Which is better- private or public recognition, and when to take action
  • Ways to build professional intimacy and why it matters to sustain relationships
  • Where ego comes into the trust equation and its purpose
  • What are credibility-enhancing behaviors to elevate trust quickly
  • How does trust come into play on social media and ways to build credibility

Watch Stacy Sherman’s Interview on Youtube

Learn more About Charles Green and his Trust Equation >HERE

Charle’s website.Twitter  LinkedIn 

Take his FREE Trust Assessment >HERE. You’ll get a summary with actionable tips based on your score.

I also recommend taking Charles’s courses. You will:

Gain the benefits of learning how to build trust in relationships
Learn to leverage your strengths and improve your opportunities
Benefit from valuable tools to build trust and build business

About Stacy Sherman: Founder of Doing CX Right℠‬

An award-winning certified marketing and customer experience (CX) corporate executive, speaker, author, and podcaster, known for Doing CX Right℠She created a Heart & Science℠ framework that accelerates customer loyalty, referrals, and revenue, fueled by engaged employees and customer service representatives. Stacy’s been in the trenches improving experiences as a brand differentiator for 20+ years, working at companies of all sizes and industries, like Liveops, Schindler elevator, Verizon, Martha Steward Craft, AT&T++.   Stacy is on a mission to help people DOING, not just TALKING about CX, so real human connections & happiness exist. Continue reading bio >here.

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Eliminating What Customers Hate For Scalable Growth

Eliminating What Customers Hate For Scalable Growth

Doing CX Right podcast show on Spotify with host Stacy Sherman
DoingCXRight-Podcast-on-Amazon-with-host-Stacy-Sherman.
Doing Customer Experience (CX) Right Podcast - Hosted by Stacy Sherman
Doing CX Right podcast show on iHeart Radio with host Stacy Sherman

Do you want to drive fast, scalable growth and profitability? Then you must eliminate what customers hate and make happiness your business strategy. My featured guest, Nick Webb, a world-renowned strategist, best-selling author, and inventor with 40 US Patents, provides solutions to help you maximize customer loyalty.

During the episode, you’ll hear us discuss:

  • Why is it essential to create a culture of happiness and customer experience impacts
  • Tactics to elevate workplace happiness – remote and in-person
  • Best leadership advice received and given
  • Simple ways to attract and keep your best talent based on a lifetime of study and application

Watch Stacy Sherman’s Interview on Youtube

About Nick Webb

Eliminating What Customers Hate For Scalable Growth 

He’s a world-renowned Strategist, Bestselling Author, and Futurist. As an Inventor, Nick invented one of the first wearable technologies and one of the world’s smallest medical implants. He has been awarded over 40 Patents by the US Patent and Trademark Office for a wide range of cutting-edge technologies. Nick is the founding CEO of LeaderLogic, LLC a Management Consulting Firm that helps organizations drive growth and profitability. Nick is the author of The Innovation Playbook, What Customers Crave, What Customers Hate, The Innovation Mandate, and his number one bestselling book, The Healthcare Mandate. As an Advisor, he works with some of the top brands to help them lead their market in Enterprise Strategy, Customer Experience (CX), and Innovation. Nicholas is also the Executive Producer and Host of the Award-winning Documentary Film, The Healthcare Cure.

Nick’s website books Instagram Facebook Twitter LinkedIn

About Stacy Sherman: Founder of Doing CX Right℠‬

An award-winning certified marketing and customer experience (CX) corporate executive, speaker, author, and podcaster, known for Doing CX Right℠She created a Heart & Science℠ framework that accelerates customer loyalty, referrals, and revenue, fueled by engaged employees and customer service representatives. Stacy’s been in the trenches improving experiences as a brand differentiator for 20+ years, working at companies of all sizes and industries, like Liveops, Schindler elevator, Verizon, Martha Steward Craft, AT&T++.   Stacy is on a mission to help people DOING, not just TALKING about CX, so real human connections & happiness exist. Continue reading bio >here.

Distinguishing Your Brand In A Hyper-Competitive Marketplace

Distinguishing Your Brand In A Hyper-Competitive Marketplace

Doing CX Right podcast show on Spotify with host Stacy Sherman
DoingCXRight-Podcast-on-Amazon-with-host-Stacy-Sherman.
Doing Customer Experience (CX) Right Podcast - Hosted by Stacy Sherman
Doing CX Right podcast show on iHeart Radio with host Stacy Sherman

What to do when ‘Great’ Isn’t Good Enough to Grow Your Business? How can organizations and professionals create distinction to attract and retain customers?

Scott McCain, Hall of Fame Speaker, author of “Iconic” and other best-selling books, answers these questions and more through engaging stories. You’ll learn actionable ways to distinguish your company and solutions to common problems that result in better experiences for employees, customers, and your business overall.

Watch Stacy Sherman’s Interview on Youtube 

About Scott McKain

Distinguish Your Brand In A Hyper-Competitive Marketplace

Scott’s recent book, ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction,” was recently named on Forbes.com as a TOP TEN BEST BUSINESS BOOK for 2018. The first edition of his book, “Create Distinction: What to Do When ‘Great’ Isn’t Good Enough to Grow Your Business” was named by thirty major newspapers (such as the Miami Herald) as one of the “ten best business books of the year.” Scott’s expertise has been quoted multiple times in USA Today, the New York Times, Wall St. Journal, and International Herald-Tribune. His commentaries were syndicated on a weekly basis for over a decade to eighty television stations in the U.S., Canada, and Australia – and he’s appeared multiple times as a guest on FOX News Network. Arnold Schwarzenegger booked him for a presentation at the White House with the President in the audience, and Scott played the villain in a movie named by esteemed critic Roger Ebert as one of the “fifty greatest movies in the history of cinema,” directed by the legendary Werner Herzog. With a client list that represents the world’s most distinctive companies – like Apple, SAP, Merrill Lynch, BMW, Cisco, CDW, Fidelity, John Deere, and literally hundreds more – Scott McKain was honored with induction along with Zig Ziglar, Seth Godin, Dale Carnegie and just twenty more in the “Sales and Marketing Hall of Fame.” After thousands of presentations in all 50 states and 23 countries, he was honored with membership in the “Professional Speakers Hall of Fame.” 

Website , X,  LinkedIn , Instagram

About Stacy Sherman: Founder of Doing CX Right℠‬

An award-winning certified marketing and customer experience (CX) corporate executive, speaker, author, and podcaster, known for Doing CX Right℠She created a Heart & Science℠ framework that accelerates customer loyalty, referrals, and revenue, fueled by engaged employees and customer service representatives. Stacy’s been in the trenches improving experiences as a brand differentiator for 20+ years, working at companies of all sizes and industries, like Liveops, Schindler elevator, Verizon, Martha Steward Craft, AT&T++.   Stacy is on a mission to help people DOING, not just TALKING about CX, so real human connections & happiness exist. Continue reading bio >here.