Customer Experience By Design

Customer Experience By Design

 

Many companies want to use customer experience, but are they really embracing its essence?  Businesses often think it is about customers being happy in terms of ‘customer satisfaction.’  The point is really customer experience is about much more than satisfaction. To be a company that embraces customer experience is to embrace cultural change. We all know that change can be difficult, and it can be challenging to get people on board with it.

 

This is the theme of my discussion on the Experience By Design podcast. 

 

In our conversation, we talk about the conception and birth of customer experience, its coming of age and the growing pains associated with early adolescents, how it is finding an identity in its adulthood, and where it may be going as it ages. We also the importance of diversity, equity, and inclusion in customer experience as a profession and practice. Finally, we talk about what we can learn from the pop band The Go-Gos about customer experience. 

 

Stacy Sherman and Gary David Discuss Experience Design To Gain a competitive edge
The Future of Remote Work for Contact Centers

The Future of Remote Work for Contact Centers

Article originally posted at Ring Central.

The future for customer service operations will undergo a dramatic rethink in every organization and their respective departments. They will ask questions as to why developing remote working through the cloud can benefit their business model? Can it improve team communication? Plus how feasible is it to use for file sharing?

It is evident that now is the time to concentrate on areas of flexibility, agility, empowerment, and productivity to unify the more comprehensive team effort in contact centers and all departments.

Thanks to the expert insights in this white paper, increasing customer satisfaction, improving agent productivity, and ultimately generating higher revenue are achievable with the implementation of the following key points:

  • Empowering teams by reducing the internal friction points that prevent agents from resolving customer issues
  • Rewarding successful resolutions and showing empathy for the less-successful moments
  • Enabling a connected, high-performing team is earned through great leadership and authenticity
  • Investing in emerging technology including AI, omnichannel, video, analytics, workforce optimization, and unified communications improve agent productivity 

Working from home or just about anywhere

Working from home can be inevitable for agents in customer contact centers, for both their protection and practicality. Allowing employees to do this is an excellent way to provide them with versatility, ensuring efficiency is not impacted. 

It can also develop staff retention by providing employees with an extra balance between their personal and professional life.

The lack of time spent conversing one-on-one, face-to-face for coordination can hinder productivity. Offering outstanding service to customers also suffers. Therefore, investing in technological solutions that can empower agents to provide best-in-class service has become essential to communicate, collaborate, and appraise their service offering.

Increased use of algorithms and bots

Gartner states about 70% of all use cases in AI are related to customer service and contact centers. Whether it’s initial use to respond to frequently asked questions or as an added component to help reduce the pressure on human agents, the use of AI and chatbots is a trend that is sure to continue.

Extending your contact center’s chatbot and AI strategy will help you employ the latest in communication technology to advance your customer engagement, boost productivity, and automate processes for a higher return.

Powered by AI, contact centre software is becoming more and more algorithmic, learning ‘on its own’ and needs fewer and fewer explicit rules to function.

Erik Pfannmöller

Founder and CEO of Solvemate

Delivering feedback to agents when needed

It can be difficult to offer feedback when agents are not within reach to flag issues That is where cloud-based contact center solutions come into play and allow supervisors to monitor developing situations.

Even remote working agents need feedback and being able to interact with them and intercept a potentially volatile situation can help relieve stress and satisfy customers who may become frustrated.

Contact Centers and CX leaders should have one-on-one meetings with agents and say ‘What a great job you did’, give them exact examples of what they did right to reinforce what good looks like, and to do it again.

Stacy Sherman

Founder and CEO of DoingCXRight®‬

Read Stacy’s HOW TO TIPS to increase employee satisfaction and engagement. The more employees feel valued and appreciated, the more customers see and feel it too.

Favorite articles include:

Conclusion

Contact Centers and Customer Service Managers need to encourage a positive work culture, no matter where agents are. A cloud contact center solution supports positive culture by making agents’ jobs easier in the long run with tools designed to improve their work, enable collaboration, foster strong engagement with customers, and more.

Adopting new technologies is paramount for companies striving to excel at customer service. Simple, unified, and reliable solutions are necessary to ensure agents are empowered with little hassle or complicated strategic innovation needed. Equip them with the best in class and watch them flourish, your employees and customers will thank you for it.

Thank you Robert Morrissey for including me in this CX Business Trends article. I look forward to hearing readers’ comments and perspectives.

Be the first to know about customer service business trends and best practices to differentiate your brand and gain a competitive edge.

Customer Journey Map. What is it? Why Do It?

Customer Journey Map. What is it? Why Do It?

A journey map is an important part of creating better customer experiences. I’m glad you are here to learn about what journey mapping is and why it matters to achieve business success.

To keep it simple, a journey map is merely a diagram that shows the steps customer(s) go through when interacting with a company. It is common to interact with companies in multiple ways such as shopping online and visiting a retail store.

The need for a journey map becomes most important as the number of touchpoints increases and when the customer buying path gets complex. (more…)

How To Elevate Your Brand As An Experience Maker

How To Elevate Your Brand As An Experience Maker

I had the honor to join Dan Gingiss on his well-known inspiring LIVE LinkedIn show. We dive into many customer experience topics and explain why and how we are all an experience maker!

I believe you’ll find value in our conversations about how to improve customer service and employee experiences too as they go hand in hand. Besides learning, you will laugh too as we get into some candid conversations and stories.

Start listening to what it means to be an experience maker and what you can do to create exceptional experiences to build customer and employee loyalty.

I’m interested in hearing your views after watching the episode.

Remember, it is in your control to create great employee and customer experiences. Company culture starts with you! Learn more about incorporating diversity and inclusion programs to elevate experiences for all. 

4 Experts Share CX Best Practices To Elevate Your Career & Business

4 Experts Share CX Best Practices To Elevate Your Career & Business

What happens when there are four passionate customer experience leaders in one zoom room? The answer: A whole lot of thought-provoking conversations about CX best practices and how-to tips.

Greg Melia, Annette Franz, Mary Drumond and I dive into important business topics including employee experiences, culture, customer satisfaction measurement, how to get into the CX field, and a lot more.

What I love most from the CX interview is that we share common views but have very different experiences that enable us to provide a wealth of useful information for listeners to take action. As I say, it’s essential that you are “DOING CX RIGHT” not TALKING about CX best practices.

 


Listen, learn, and apply our customer experience tactics wherever you work.

 

I’m interested to know CX best practices resonate most and any additional thoughts you have. Your feedback matters!

COMING SOON: Customer Experience International co-authored book on Amazon. Check back here for more details.

stacy sherman's co-authored book about customer experience best practices