Learn how your company can increase the chances that customers will be brand loyal by applying journey mapping & customer experience best practices
Doing CX Right Blog
Results for "customer journey"Improving The Customer Journey With Employees As Heroes
Ian Golding, a highly influential CX consultant, explains how to improve the customer journey, increase retention & turn employees into loyal brand advocates
How To Create A Customer Journey Map (Free Template)
If you want to develop products & services that meet customer expectations, you must first create a journey map that follows best practices. In this
Customer Journey Map. What is it? Why Do It?
A customer journey map is a simple concept: it is a diagram that shows the steps customer(s) go through when interacting with a company
The End Of The Customer Journey Matters Just As Much As The Beginning
Many companies spend a lot of time and budget on acquiring new customers. They focus on driving satisfaction in the early stages of the journey (Learn & Buy) and ignore customer experiences and sentiments once payment is received. This is often the case for companies offering membership-based services. We recently encountered a situation that demonstrates essential CX lessons.
Journey Mapping Techniques To Put Customers At The Center Of Your Business
Kerry Bodine, co-author of Outside In and a globally recognized customer experience expert, explains how to put the customer first and gain financial benefits by doing human-centered design and journey mapping the right way.
Understanding Customers Through Journey Mapping
Learn about journey mapping, how the process helps leaders understand their customers better and best practices.
Dollars and Sentiment: Measuring the Real Value of Customer Emotions
Many business leaders overlook emotional connection. Stacy Sherman and Patrick McCullough, President of Hallmark Business, show how it drives revenue—and why it belongs in your customer experience strategy. Listen to podcast now.
Both/And Thinking: Breakthrough Solutions To Solve Toughest Customer Problems
Transform conflicts into breakthroughs. Get powerful strategies from Stacy Sherman and Professor Wendy Smith to navigate complex customer problems and drive innovation in business.
Why Customer Experience Is Failing—And How To Do It Right
Customer Experience (CX) is in every mission statement—yet rarely in practice. Stacy Sherman and Sean Albertson reveal what’s going wrong behind the scenes and how to change it.