How To Shift Your Strategy Without Hindering CX

How To Shift Your Strategy Without Hindering CX

The coronavirus outbreak has changed the way we live. It’s impacting people very differently, which fascinates me. I decided to take my passion for understanding and studying human behaviors to the next level for a greater purpose. As the pandemic spreads, I’ve been interviewing people around the world to learn about their experiences and strategy to cope, stay calm, and productive. My goal for publishing a collection of stories is to spread great ideas and inspire others to achieve happiness at a time we need it most.

My first article was about silver linings and what people are personally accomplishing that they may not have if the pandemic never happened. My second article was more business strategy focussed, which featured a Doctor who transitioned his NY psychiatric practice from in-person therapy to ONLINE in ONE WEEK! We spoke about how technology has helped him pivot while still humanizing business, and much more.

Today, I’m featuring another successful entrepreneur who is surviving the economic downturn by shifting his strategy while sustaining a customer-first company culture.

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What People Are Doing To Be Productive & Content During Coronavirus Outbreak

What People Are Doing To Be Productive & Content During Coronavirus Outbreak

Good often comes from bad circumstances. It’s hard to see or feel it as we’re living through the coronavirus pandemic, but past situations prove that we get through tough times as employees, customers, and families having human experiences. The key is reframing our thinking from “I have to” to “I get to” do something new. We need to be intentional about WHAT we focus on and HOW we use our time. I’ve been practicing what I preach.

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When Employees L❤️VE Their Job, Customers Feel It!

When Employees L❤️VE Their Job, Customers Feel It!

While there are many ways to create positive emotions to fuel brand trust, loyalty, and referrals, customer satisfaction starts with employees first. When employees are genuinely happy, it transfers to customers regardless of industry or location in the world. I know this first hand having worked at Global companies for over 20 years and from interviewing people during my business and personal travels. There are few individuals that stand out from my recent trip as they reinforce what I always say: People make the difference and serve as a brand differentiator.

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CX Example That Stands Out Above The Rest

CX Example That Stands Out Above The Rest

I’m constantly focussed on new ways to maximize customer satisfaction (beyond price factors) and increase employee engagement. Whether I am at my day job or on vacation, my CX hat is on. I pay attention to everything, including how employees communicate with customers as well as how employees interact with one another. My recent trip was no different when visiting The Lodge At Woodloch with my family. I could write a book about my Woodloch experience, however, there’s a specific CX example that impressed me the most. Continue Reading →