10 Impactful Ways To Authentically Thank Employees

10 Impactful Ways To Authentically Thank Employees

It’s no secret that happy employees yield better business results. There’s a lot of research indicating customer satisfaction and loyalty rise when employees enjoy their jobs and workplace. They go hand-in-hand. As leadership expert Simon Sinek says, “Customers will never love a company until the employees love it first.

Research shows (work.com):

“69% of employees work harder when they feel appreciated.
79% feel motivated when recognized.”
“51% of workers are recognized once a quarter.” I’ve been in organizations where it’s more like once per year. 

I know that creating a great company culture does not happen automatically or overnight. It requires intentional design and ongoing focus. As Thanksgiving approaches (and beyond), take time to express gratitude. It’s in your control!   


10 Authentic Ways To Thank Employees:

  1. Send personalized thank-you notes. Recognize your staff for delighting customers.
  2. Do something that shows your team they matter. If you don’t know what that is, simply ask.
  3. Invite teams to an Executive meal (virtual works) based on results & positive customer feedback. 
  4. Publicize awesome work. Compliment individuals & teams on the company website.
  5. Enable people to recognize each other. Gamify experiences. Tie prizes to customer value.
  6. Send small gift or balloons to top performers & those with Y/Y improvements.
  7. Buy lunch for people resolving customer issues daily i.ecustomer service reps. survey team, etc. 
  8. Create a CEO video message thanking employees for creating customer promoters.
  9. Offer a bonus or day off to those who routinely demonstrate customer excellence.
  10. Feed employees and show up. I’ve seen Executives literally serve happiness at employee Thanksgiving lunch.

For more inspiration and actionable ideas, watch my interview with Ryan Estis. His true stories will touch the core of your heart as he beautifully portrays a Starbuck barista, Lily, who “pours happiness” every day.

You’ll appreciate my interview even more by watching I’ll never forget that cup of coffee. Play it at your workplace and discuss it as a team as you’ll get people engaged and motivated to show up as their best selves.

Doing CX Right Reminders:

  • Small acts of kindness go a long way. “People may forget what you said or did, but never forget how you made them feel.” Maya Angelou
  • Employees are your heroes. If they don’t feel important, your customers will feel it.
  • Don’t wait for formal end of year reviews. If you’re not appreciating employees throughout the year, your competitors will. They’re searching for great talent.
  • Don’t overthink it. Thank people everywhere i.e. meetings, LinkedIn “kudos” posts, etc.
  • Be empathetic and sincere. Employees know when managers are “checking a box.” 

Employee Satisfaction and DoingCXRight Source: Ashley Johnson


What do YOU do show appreciation in authentic and meaningful ways?  

Check out >Doing CX Right®‬ podcasts for more inspiration and actionable tips about Doing Customer & Employee Experiences Right.

Doing CX Right podcast show on Spotify with host Stacy Sherman
Doing Customer Experience (CX) Right Podcast - Hosted by Stacy Sherman
Doing CX Right podcast show on iHeart Radio with host Stacy Sherman

How To Increase Employee Engagement & CX Ownership

How To Increase Employee Engagement & CX Ownership

Doing CX Right podcast show on Spotify with host Stacy Sherman
Doing Customer Experience (CX) Right Podcast - Hosted by Stacy Sherman
Doing CX Right podcast show on iHeart Radio with host Stacy Sherman

Stacy Sherman interviews CX Pioneer & 7-time author Colin Shaw, about leveraging behavioral science to advance employee engagement & long-lasting happy customers.

During the episode, you’ll learn:

  • What does employee engagement really mean?
  • How do you motivate others to deliver customer excellence?
  • Should you tie NPS & customer satisfaction results to employee bonuses?
  • What are best practices to create loyal employees who go up and beyond to create great customer experiences and service?  

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Want more of Stacy and Colin?

Check out  “Is Customer Experience the new marketing.”

Read a summary and listen to a fun debate on Colin’s podcast: “the Intuitive Customer”.

About Colin Shaw  

Shortly after founding Beyond Philosophy, Colin wrote one of the world’s first books on Customer Experience, ‘Building Great Customer Experiences’  Palgrave MacMillan, 2002. This book created worldwide interest and the demand for Beyond Philosophy’s services enjoyed rapid growth.

Since 2002, Colin has:

Colin’s background is in operational line management. He has held many senior exec positions in corporate life. In his last senior role, he led 3,500 people in call centers globally for British Telecom. 

Under Colin’s leadership, Beyond Philosophy has helped many of the world’s most prestigious organizations improve their customer experiences, including American Express, FedEx, and Caterpillar. One client, Maersk Line, the world’s largest container shipping company, improved their Net Promoter Score®* by 40 points in 30 months using Beyond Philosophy’s methodology,  which gave a 10% rise in shipping volumes. 

About Stacy Sherman: Founder of Doing CX Right®‬

An award-winning certified marketing and customer experience (CX) corporate executive, speaker, author, and podcaster, known for DoingCXRight®. She created a Heart & Science™ framework that accelerates customer loyalty, referrals, and revenue, fueled by engaged employees and customer service representatives. Stacy’s been in the trenches improving experiences as a brand differentiator for 20+ years, working at companies of all sizes and industries, like Liveops, Schindler elevator, Verizon, Martha Steward Craft, AT&T++.   Stacy is on a mission to help people DOING, not just TALKING about CX, so real human connections & happiness exist. Continue reading bio >here.

Engaging The Front Line To Deliver Customer Excellence

Engaging The Front Line To Deliver Customer Excellence

How do you engage customer-facing employees to deliver customer excellence every day? I had the opportunity to join Mary Drumond on the “Voices Of CX podcast to discuss proven techniques to build a customer-centric culture, and why it’s important for business success.

Achieving customer excellence doesn’t happen overnight or by accident. It requires ongoing practice and execution of best practices, which you’ll learn from our conversation.   

Continue Reading →

Digging Deep Into Customer & Employee Experience Management

Digging Deep Into Customer & Employee Experience Management

Customer Experience education is finding its way to universities, and I love it. I had the opportunity to be a guest on a podcast show hosted by Tom Dewitt, Director of CX at Michigan State University as well as Bob Kiple, a Marketing professional. They are a dynamic duo and I encourage you to listen to all their CX episodes. There’s so much to learn from teachers and practitioners who are doing the job.


During the interview, we dive deep into various customer experience topics including:


  • What I do in CX, why my passion, and how others can replicate best practices to differentiate their brand.
  • Advice to students who want to enter the CX field
  • The types of CX jobs in corporations and where to start whether graduating from college or first entering the field as a profession.
  • How to engage employees to care and deliver customer excellence every day.
  • And so much more.

Listen To Podcast Below. Tell Me What You Think.

Stacy Sherman Joins Tom DeWitt,Ph.D.of CXM@MSU and Bob Kiple Podcast To Talk About CX Leadership, Customer Experience Best Practices and driving employee engagement.

You can also WATCH my presentation at the CXM Best Practices Symposium, hosted by MSU.

How To Create Memorable Customer Experiences

How To Create Memorable Customer Experiences

Of all the podcasts I have been a guest,  Win, Make, Give, is one of my favorites. I say this not just because Chad Hyams is an incredible podcast host (and my cousin) but also because he really gets business and how to succeed with customer experience at the forefront.

During the podcast episode, we talk about the differences between customer service and customer experience and how to use CX to differentiate your brand. We dive into what Doing CX Right means,  techniques to prevent “pain points” and how you should change your role from salesperson to relationship maker.

Listen to the podcast now. Please let me know what resonates most.

Tell me what you think.

Are you doing anything differently having listened to this CX episode? I’d love to get feedback and what resonates most for you.