What is the role of Marketing in the digital world? How does it relate to customer experience (CX) and creating real brand loyalty? Stacy Sherman interviews Jackie Yeaney, 6x CMO, to bring you answers to these questions and more as Marketing is no longer just about campaigns. It’s about telling stories, building brands, and creating intentional journeys for customers.
Additional topics include the connection between Marketing and CX and whether one can be considered the new version of the other. Also, the ideal organizational design and future trends that brand leaders must plan for to succeed in a high-tech competitive landscape.
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About Jackie Yeaney- Marketing and Customer Experience Leader
Recently EVP of Marketing at Tableau, Jackie Yeaney was responsible for empowering and educating more people about the power of seeing and understanding data. She has more than 20 years of experience as a marketing thought leader navigating the intersection of brand, customer experience, and data analytics.
Jackie started her career as an officer in the US Air Force, and then spent several years as a management consultant at the Boston Consulting Group. She has made a big impact at reputable brands like Delta Air Lines and Red Hat. Jackie holds a B.S. in electrical engineering from Rensselaer Polytechnic Institute and an MBA from the Massachusetts Institute of Technology.
About Stacy Sherman: Founder of Doing CX Right®
An award-winning certified marketing and customer experience (CX) corporate executive, speaker, author, and podcaster, known for DoingCXRight®. She created a Heart & Science™ framework that accelerates customer loyalty, referrals, and revenue, fueled by engaged employees and customer service representatives. Stacy’s been in the trenches improving experiences as a brand differentiator for 20+ years, working at companies of all sizes and industries, like Liveops, Schindler elevator, Verizon, Martha Steward Craft, AT&T++. Stacy is on a mission to help people DOING, not just TALKING about CX, so real human connections & happiness exist. Continue reading bio >here.