Customer experience loyalty scores have been declining for years, and only 26 percent of companies improved in 2026. Rick Parrish from Forrester joins Stacy Sherman to explain why scores fell, what the companies that improved did differently, and how to get your executives to fund the same changes.
Doing CX Right Blog
Revenue and GrowthHow To Prove Customer Service Is Actually A Revenue Driver
Learn how to identify customers at risk of leaving so finance funds service as revenue protection instead of operational overhead. Listen now to this episode of The Doing CX Right℠ podcast with Host Stacy Sherman and special guest, Lisa Oswald at Travelzoo.
Overcome Buyer Skepticism: How To Boost Sales and Retention
Learn how to get skeptical buyers to say yes, return and refer other customers, and why data alone is not what drives their decision. Listen to the Doing CX Right℠ podcast now.
Want Business Growth? Focus on the Trillion-Dollar Deaf Customer Segment
Being deaf shouldn’t make everyday customer service a constant struggle, yet millions face spoken-only support systems. Stacy Sherman, with Craig Radford and Vannessa LeBoss, reveals how an accessible customer experience reduces call times, stops costly errors, and accesses a $3 trillion market.
Customer Experience Vs. Marketing: Which One Truly Drives Growth?
Marketing attracts customers, but customer experience keeps them coming back. Stacy Sherman and Nicole Donnelly explore how businesses can align Marketing and Customer Experience to drive loyalty, growth, and long-term success—without treating them as separate strategies.
Why CX Is A Smart Investment: New Research Proves Its ROI Value
Access transformational research and discover how to leverage it to boost ROI and gain executive buy-in for your customer experience (CX) strategy.
Predictable Revenue in Unpredictable Times: Strategies for CX Success
Struggling with unpredictable revenue? Learn strategies to strengthen customer relationships, adapt to change & achieve sustainable growth with Stacy Sherman and Aaron Ross.
Customer Service ROI – The Numbers Behind Loyalty
Learn how to measure customer service ROI with real business data. Transform your contact center into a revenue driver with Stacy Sherman and Neal Topf.
Navigating Competition: Preparing for Your Industry’s ‘Pickleball Moment’
Learn how businesses can navigate competition and prepare for unexpected disruptions, using lessons from the tennis and pickleball rivalry.
The ROI of AI: New Research Shows the Impact on Customer and Employee Experiences
Are you curious about the ROI of AI? New research reveals surprising ways AI is transforming customer and employee experiences. Read article and apply lessons.









