Learn how your company can increase the chances that customers will be brand loyal by applying journey mapping & customer experience best practices
4 Strategic Approaches to Customer Journey Mapping
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Doing CX Right Blog
Results for "customer journey"
Improving The Customer Journey With Employees As Heroes
Ian Golding, a highly influential CX consultant, explains how to improve the customer journey, increase retention & turn employees into loyal brand advocates
How To Create A Customer Journey Map (Free Template)
If you want to develop products & services that meet customer expectations, you must first create a journey map that follows best practices. In this
Customer Journey Map. What is it? Why Do It?
A customer journey map is a simple concept: it is a diagram that shows the steps customer(s) go through when interacting with a company
The End Of The Customer Journey Matters Just As Much As The Beginning
Many companies spend a lot of time and budget on acquiring new customers. They focus on driving satisfaction in the early stages of the journey (Learn & Buy) and ignore customer experiences and sentiments once payment is received. This is often the case for companies offering membership-based services. We recently encountered a situation that demonstrates essential CX lessons.
Journey Mapping Techniques To Put Customers At The Center Of Your Business
Kerry Bodine, co-author of Outside In and a globally recognized customer experience expert, explains how to put the customer first and gain financial benefits by doing human-centered design and journey mapping the right way.
Understanding Customers Through Journey Mapping
Learn about journey mapping, how the process helps leaders understand their customers better and best practices.
3 Customer Experience Lessons That Make You a Better Speaker
Customer experience isn’t just for brands. It’s how great speakers get remembered—and recommended. Use these 3 strategies to stand out, get referred, and start doing speaking right.
Customer Experience Vs. Marketing: Which One Truly Drives Growth?
Marketing attracts customers, but customer experience keeps them coming back. Stacy Sherman and Nicole Donnelly explore how businesses can align Marketing and Customer Experience to drive loyalty, growth, and long-term success—without treating them as separate strategies.
Why Customers Love Nordstrom—Lessons For Every Business
What makes Nordstrom’s customer experience legendary—and how can your company do the same? Stacy Sherman and Robert Spector reveal the Nordstrom Way and how you can apply its timeless principles to create loyal customers and set the gold standard in CX.
