How many times have you gone to a restaurant that does not take reservations and felt frustrated about the wait time?
Doing CX Right Blog
Customer InsightsOutside-In vs. Inside-Out Thinking
In the world of customer experience, what’s the difference between outside-in and inside-out? Learn the difference and why it matters.
Voice of Customer (VOC) & Law Enforcement
Getting the voice of customer (VoC) is important to inform business decisions. It also applies to law enforcement too.
How To Get “Voice Of Customer” & Apply Best Practices
Getting customer feedback is an essential part of conducting business. I’ve seen too many companies developing new products and features without asking customers directly what they want upfront, and then wonder why sales goals are not attained post-launch
Customer Personas…What’s All The Hype?
Whether you are new to CX or looking to expand your current knowledge, understanding what, when, how to develop personas is an essential activity to serve your customers better. Knowing what personas are not is equally important so that you can create desired outcomes versus hinder them.




