Successful organizations connect marketing and CX throughout the customer lifecycle. Learn ways to drive alignment to achieve real results.
CMO And CXO Must Partner To Transform The Customer Experience
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Doing CX Right Blog
Revenue and Growth
The Great Debate: Is Customer Experience The New Marketing?
Is CX & Marketing the same? Is Customer Experience the new Marketing? Stacy Sherman and Colin Shaw solve the great debate. Read summary now.
How To Secure Customer Experience Investment
Getting Executive buy-in and budget for customer experience programs is not so easy when there are leaders at the top who don’t fully understand the true value of CX. MyCustomer interviewed me and other customer experience professionals to find out what we have...
How To Achieve Goals Leveraging CX
Stacy Sherman joins Gregorio Uglioni CX podcast to discuss customer experience best practices to achieve business goals in 2021 and beyond.
The Returns From Investing In your Customer Experience
Over the years, we often hear “the customer is always right.” While “always” may not really be the case, companies are going out of their way to please customers to fuel business growth. This is especially true during Covid19 where social distancing is required and creating customer happiness
Why The Best CEOs Invest In Customer Experience
Some companies consider investing in Customer Experience (CX) as an afterthought, while other brands dedicate
B2B versus B2C. Which Matters More For CX?
Does Customer Experience matter more for B2C companies (business to consumer) or B2B (business to business)? The answer
