Learn to how cultivate emotional bonds, create lasting impressions & address unconscious biases for impactful customer interactions & brand distinction. Listen now to Doing CX Right Host Stacy Sherman and featured guest Sylvie di Giusto. Take notes as there are a lot of CX leadership gems shared.
Doing CX Right Blog
Customer InsightsHow to Avoid Dangerous Assumptions about Your Customer
Zack Pousman, Founder of Helpfully, shares user experience (UX) & customer experience (CX) tactics to create solutions people truly need without making dangerous assumptions.
Journey Mapping Techniques To Put Customers At The Center Of Your Business
Kerry Bodine, co-author of Outside In and a globally recognized customer experience expert, explains how to put the customer first and gain financial benefits by doing human-centered design and journey mapping the right way.
4 Strategic Approaches to Customer Journey Mapping
Learn how your company can increase the chances that customers will be brand loyal by applying journey mapping & customer experience best practices
Transforming Customer Experience Through Mystery Shopping
Claire Boscq- Scott, Global Customer Service guru and three-time author, explains why and how to do mystery shopping right. You’ll learn best practices to improve your products and services and gain a real competitive advantage.
Breaking Silos and Harnessing Data to Improve Customer Experiences
Celia Fleischaker, CMO at Verint, explains how to elevate relationships and customer engagement across channels from marketing, and sales to customer service and support by breaking silos and improving inefficiencies
Influencing Desirable Customer Behaviors Through Experience Management
Howard Tiersky, author of Winning Digital Customers, shares how to drive customer behaviors, earn their love and emotional commitment to maximize your competitiveness.
Understanding and Influencing Your Customers’ Decisions
Mary Drumond, Chief Marketing Officer at Worthix, explains how to impact customers’ decisions by knowing their needs & perceptions without survey fatigue
Leveraging Social Media For Customer Service & Competitive Insights
Listen to Madalyn Sklar, social media evangelist, explain how to enhance customer relationships, build communities, and gain competitive info
What Is A Buyer Persona & Why Does It Matter?
Customers choose brands who personalize their marketing & communications. Learn how to create a buyer persona to improve customer experiences









